Page 33 - Plastics News June 2021

FeAtures

Clean Plastics For A Change

This World Environment Day, Bisleri, launched the first clean plastic segregation and collection center in Mum-
bai, called as the Bisleri Showcase Centre it’s a part of the company’s ‘Bottles for Change’ programme

or quite some years now a lot has been talked about Ms. Anjana Ghosh, Director Marketing and Social
FPlastics waste (and its management at large), and most Responsibility, Bisleri International Private Limited says,
of the time the domestic Plastics Industry including the “We are trying to break the widespread notion that plastic
FMCG packaging has been held responsible for the surge in alone adds to environment pollution. Our aim is to educate
the plastics consumption and with the government making the public that plastic, by itself, is not harmful. It’s the
various norms under the PWM Rules, segregation of Plastics way of disposing that makes a difference.”
seems to have catch up with the organized sector.
The Bisleri Showcase Centre is a part of the company’s
‘Bottles for Change’ programme, initiated in 2017 and
aimed at creating awareness among consumers about
plastic pollution and proper methods of plasticwaste
disposal. Since its inception, Bisleri has been able to
recycle more than 6,500 tons of plastic while working
alongside with local government bodies to create
awareness as a part of ‘Bottles for Change’.

So what’s the ‘Bottles for Change’
Bottles for Change’ is an initiative by Bisleri International
Pvt. Ltd., focused on creating awareness amongst all
citizens about waste segregation, recycling of plastic
Bisleri, country’s trusted brand of bottled water has bottles and best practices towards cleaner environment.
launched its first Clean Plastic segregation and collection The program also creates an opportunity for waste pickers
center at Marol, Mumbai this month on the occasion of to collect used but clean plastics through various channels.
the World Environment Day. Spread over the MCGM’s The program helps waste pickers to collect large amount of
(Municipal Corporation of Greater Mumbai) K-East ward clean plastics at a time, fetching them with good income.
plot measuring 2,400 square feet, the plant has a and All plastics collected are sorted at the segregation center
capacity to process 25 tons of plastic per month. The plant and sent to recyclers thereafter to be converted into
houses a conveyor belt with bailing machine for Plastics flakes. These flakes are then used to create non-edible
segregation and processing before it is sent directly to products such as cloth fabric, Hand bags, Window blinds
recyclers who use it as raw material for making various and other useful products. “We aim at providing waste
products from recycled plastics. Most importantly, the pickers a hygienic working condition, respectable life
plant ensures clean surroundings and hygienic working
conditions for green plastic agents.
The plant is built with recycled Plastics and the interiors
have been created using 1,50,000 MLP (Multi-layer plastic)
recycled bags (biscuits, chips and chocolate wrappers)as
partitions. For 100 sq. ft. area, 100 kgs of recycled hard
plastic blocks (hard plastic like juice containers, food
containers, toys, shampoo, conditioner bottles, etc.) have
been used to build the entrance ramp, which is strong
enough to bear load equal to 30 tons of vehicles.

33 June 2021 Plastics News