Page 16 - Plastics News April 2020

First Webinar introduced by AIPMA on How to Sustain & Grow Your Business During & After
st
Lockdown held on 21 April, 2020

The First webinar which was attended by more than 450 Foundation, Former Professor, Marketing and Retailing –
people from Industry on How to Sustain & Grow Your IIM Ahmedabad emphasized not only on tangible aspect
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Business During & After Lockdown held on 21 April, of business but also on keeping positive mindset to
2020. The webinar was introduced jointly with AIPMA's business owner's and decision maker of company; he said
Arvind Mehta Technological & Entrepreneurship Centre very business owner's must take full advantage of
(AMTEC) & EXPLORRA. lockdown period in forming strategies for business
Mr. Jagat Killawala, President – AIPMA has informed operation and how you want to look at your business
industry that what initiatives AIPMA has taken for the after lockdown, discuss & brainstorm with experts ,
industry and he insisted to visit webpage to keep exchange thoughts, know business gaps, keep yourself
yourself abreast on industry information. Mr. Arvind informed with business trends due to current situation
Mehta, Chairman Governing Council of AIPMA also shared because after this pandemic market and economy will
his knowledge & expertise and how to remain positive behave very differently and we as stakeholders should be
during lockdown period. ready to mould ourselves as per market trend and
Each mentor shared their perspective on various aspect demand.
of sustaining business operation during & after Dr. Raju Desai, MD, Jyoti Plastics said current problem is
lockdown; such as how shared value concept can address not of one firm, industry or country but of whole
the current business challenges, steps and initiatives to humanity. We need to come together to solve this
get cash flows, strategies for customer connect, problem and connect, build trust and alliance.
revisiting assets utilization ratio in terms of employees, The webinar also emphasized to review all process for
managing operations, balancing social contribution and cost, quality and delivery. Explore technology to
sustainability. augment human effort : Think High Tech – High Touch,
Dr. Piyush Kumar Sinha, Trustee- Innovation & Research Harness Digitalisation, be scientific and clinical in terms

APRIL 2020 13 Plastics News