Page 27 - Plastics News April 2025
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ENVIRONMENT NEWS
stance, Coca-Cola aims for 50% recycled con- recycling techniques are being adopted to en-
tent in its plastic bottles by 2030, while Unile- hance material properties and expand applica-
ver plans to halve its virgin plastic use by 2025. tions. Companies are investing in partnerships
These commitments are influencing supply chain and collaborations to enhance the supply chain
decisions, encouraging investments in recycling for recycled plastics.
infrastructure, and fostering partnerships with
recyclers to secure a stable supply of high-qual- Regional Growth and Market Leaders
ity PCR materials. The Asia-Pacific region is projected to lead the
Consumer Preferences Shift Towards Sustain- PCR plastics market, driven by rapid urbaniza-
ability tion and increasing demand for sustainable
packaging solutions. Key players in the market
Environmental consciousness among consum- include Amcor, Biffa, Coveris, Genpak, KW Plas-
ers is creating strong market demand for prod- tics, Mondi, Placon, Remondis, Smurfit Kappa,
ucts made with PCR plastics. Consumers are Stericycle, SUEZ Recycling & Recovery, and Ter-
increasingly aware of plastic pollution and are raCycle.
actively seeking out products with transparent
sustainability credentials. The growing popular- Conclusion
ity of eco-labels and recycled content certifica- The PCR plastics market is experiencing a trans-
tions has made PCR plastics a key selling point formative phase, propelled by corporate sustain-
for brands looking to enhance their environmen- ability goals, consumer demand for eco-friendly
tal reputation. products, and technological advancements in
Technological Advancements Enhance Recy- recycling. As the industry continues to evolve, it
cling presents significant opportunities for innovation
and growth in the pursuit of a more sustainable
Innovations in recycling technologies are im- future.
proving the quality and efficiency of recycled Source: Plastics News
plastics. Advanced mechanical and chemical
The Global Plastics Treaty: A Crucial
Step Toward Ending Plastic Pollution
n 2022, during the United Nations Environ- lifecycle of plastics, from production and con-
ment Assembly in Nairobi, Kenya, representa- sumption to disposal, with the goal of mitigating
Itives from 175 countries reached a consensus their detrimental impact on the environment and
to develop a legally binding treaty aimed at ad- human health.
dressing the escalating crisis of plastic pollution.
This ambitious initiative seeks to tackle the entire Progress and Challenges in Negotiations
April 2025 PLASTICS NEWS 27
