Page 36 - Plastics News August 2020

DW Reusables develops new Loop Ready Avery Dennison's BOPP film portfolio gets APR
Packaging concepts
W Reusables, a specialist in reusable and
Dreturnable packaging, is introducing Shellbee, a
reusable tray. Designed for retailers and A-brands,
Shellbee is described as “a sustainable game-changer”
carrying all the benefits of shelf-ready packaging
without the environmental and economic downside of
traditional packaging such as tons of packaging waste,
high damage rate and a long replenishment process.
According to DW Reusables (formerly DS Smith
Plastics), Shellbees can be folded down and nested,
occupying little room for storing and transporting.
Shellbees' intended supply chain is between retailers
and producers, so relatively easy to implement. The
bespoke designs can suit just about any product that
can be found on the shelves of a local supermarket.
That flexibility extends to the dimensions of the
Shellbee which can be adapted to ensure a perfect
match for specific products or ensure that shelf space
is maximised in store by using every available
centimetre. Shellbees are fully brandable with In
Mould labels (IML) or one-colour laser printing for
optimal brand exposure. The IMLs are made out of the
same material as the trays, so after their long useful
life, they are easy to recycle—further helping brands
and retailers burnish their environmental performance
and CSR reporting. DW Reusables said Shellbees being
strong and lightweight injection moulded trays provide
a long lifespan. In addition, the strength of the trays
means less damage during transport and less breakage
in stores. Little holes in the bottom of the trays make
the occasional wash a simple affair to make them ready
to be refilled and stacked on pallets all over again.
August 2020 34
certifications for HDPE recycling
very Dennison Label and Packaging Materials a
Aworldwide leader in adhesive technologies,
display graphics and packaging materials has
announced that its Clear Biaxially Oriented
Polypropylene (BOPP) film portfolio has been certified
to comply with the Association of Plastic Recyclers
(APR) Critical Guidance Protocol for HDPE recycling.
The Avery Dennison BOPP portfolio is the first to pass
testing, and the company is committed to expanding
the portfolio of film materials with pressure sensitive
emulsion acrylic adhesives that meet the APR HDPE
Critical Guidance moving forward. The announcement
gives brands in the personal care and beauty space, as
well as other segments that use Avery Dennison clear
BOPP films on high-density polyethylene (HDPE)
plastics, validation that the labels stay with the
container without impacting the recycling process.
The APR Critical Guidance is a comprehensive
laboratory scale protocol that is used to assess the
compatibility of packaging innovations with
reclamation systems. The Critical Guidance for HDPE-
CG-01 was released on July 20, 2020. Avery Dennison
is the first label manufacturer to achieve certification
in accordance with the new guidelines. The company
has previously achieved certification with APR Critical
Guidance for PET plastics. “We are committed to
continually enhancing and validating the recyclability
of our products and are pleased that our BOPP films
quickly achieved APR Critical Guidance for HDPE
labeling,” said Tina Hart, vice president strategic
innovation. “This certification gives our customers the
confidence that they are working with a global partner
who is at the forefront of industry-wide sustainability
initiatives.”
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