Page 25 - Plastics News August 2022

Coca-Cola To Transition Green
Plastic Portfolio To Clear Pet
Bottles In North America

ccording to The Coca-Cola
ACompany, Sprite is shifting all
of Sprite’s plastic PET packaging
from its signature green colour to
clear PET in North America, begin-
ning on August 1st 2022.
The company explains that while
green PET is technically recyclable, it
is more often converted into single-
use items like clothing and carpeting
that cannot then be recycled again
into new PET bottles. During the
sorting process, green and other col-
solutions. That the materials are also as INEOS Styrolution and BASF can oured PET is often separated from
ISCC+ certified is a great value-add in thus offer products with an improved clear material to avoid discolouring
our consumer communication.” environmental profile without affecting the recycled food-grade packaging
material performance. The allocation
Udo Mühlhölzer, Business Development required to make new PET bottles.
Manager / Global Key Account Manager process via the mass balance approach, Julian Ochoa, CEO of R3CYCLE,
as well as the products, is certified by
Electronics & Household EMEA, at independent auditors. which is working with Coca-Cola
INEOS Styrolution, added: “I am Consolidated to enable bottle-to-
excited to be able to offer our customers Stefanie Kutscher, Head of Business bottle recycling, adds: “Taking col-
sustainable styrenics solutions that help Management Styrene at BASF’s Styrenics ours out of bottles improves the
them to meet their sustainability goals – Business Europe, said: “The mass balance quality of the recycled material.
“This transition will help increase
approach, be it based on waste biomass
and ultimately help our environment.”
or chemically recycled plastics, helps availability of food-grade rPET.
To produce styrene BMB, BASF replaces us to leave fossil resources in the earth When recycled, clear PET Sprite
fossil resources like naphtha or natural and enables a fast transition towards bottles can be remade into bottles,
gas with renewable feedstocks derived alternative feedstocks. This can only be helping drive a circular economy for
from organic waste or vegetable oils. achieved if the whole value chain takes plastic.”
Raw material and plastic producers such part.” In addition to transitioning to clear
bottles, The Coca-Cola Company
says that Sprite is introducing a new
Fiberight Leads New Reclamation And Recycling visual identity system, featuring a
Consortium Project revamped logo and packaging de-
sign intended to provide a consist-
esource recovery expert Fiberight currently lost to landfill and incineration. ent ‘look’ around the world. Sprite’s
Rhas embarked on leading a three- South Wales-based Fiberight is working packaging graphics will apparently

year £10m large-scale demonstrator with four partners on the Uncaptured retain the brand’s recognizable green
project focused on the capture, recovery Unrecycled Plastics (UP) project, which hue and include prominent “Recycle
and recycling of plastic packaging has secured £4.2m in co-funding from Me” messaging.

25 PLASTICS NEWS August 2022