Page 33 - Plastics News December 2022

L’ORÉAL USA ROLLS OUT PRODUCT LABELING PepsiCo pledges to
SYSTEM TO EDUCATE CONSUMERS ABOUT use more reusable
THE ENVIRONMENTAL IMPACT OF ITS packaging for beverages
PRODUCTS

S-based food company Pepsi-
UCo has committed to increas-
ing the use of reusable packaging in
its beverage products.
The commitment is part of the
company’s strategic, end-to-end
’Oréal USA today announced comes at a time when sustainability business transformation PepsiCo
Lthe roll outofL’Oréal’sProduct is increasingly becoming a focus for Positive (pep+).
Impact Labelingsystem in the United more American consumers. Using PepsiCo currently uses reusable
States. The initiative, first launched in principles of environmental science, packaging for only 10% of its bev-
France in 2020,gives consumers the this tool will empower consumers, erages, aiming to increase this to
relative environmental impact of their support more informed purchasing 20% by 2030.
product compared to other L’Oréal decisions and foster a culture of
products in the same category. greater brand transparency.” To achieve this, the company will
Products are given a ranking on a Alongside the announcement, L’Oréal expand its SodaStream reuse plat-
scale from A to E by considering 14 USA revealed the findings of a new form to both homes and work-
planetary impact factors such as study conducted in partnership with places.
greenhouse gas emissions, water Morning Consult, which surveyed It will also collaborate with Pep-
scarcity, ocean acidification,and 2,000 American adults. Key findings siCo bottlers to scale its refillable
impact on biodiversity, measured include: plastic (PET) and glass bottle offer-
at every stage of a product’s life More than half of Americans (54%) ings, as well as add reusable cups
cycle—fromingredients to packaging, expect to find information about
manufacturing process, transport and sustainability-related factors on to its drinks business.
ultimately use and disposal. company websites. In addition, PepsiCo will work to
“L’Oréal’s Product Impact Labeling Most Americans are concerned with expedite its growth in powders
system is a core component of the at least one of the pre-determined and concentrates.
L’Oréal for the Future program, environmental impacts. Human PepsiCo chief sustainability officer
which outlines our sustainability destruction of various environments Jim Andrew said: “Fundamentally
commitments for 2030.Its rolloutin is the most recognized issue at over transforming the traditional bev-
the United States has the power to 50%, followed by water scarcity at erage consumption model will re-
help change consumer behavior and, 43%, air pollution like dust and dirt quire making reusable and refillable
therefore, accelerate the beauty at 37%, and ozone depletion at 35%. options accessible and convenient,
industry's progress toward greater
sustainability,” said Marissa Pagnani Nearly 60% of Americans believe at scale, for consumers – and that’s
McGowan, Chief Sustainability they have become more sustainable what PepsiCo aims to do.
Officer for North America. “This in the past year.

December 2022 PLASTICS NEWS 33