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          infrastructure, the program aims to foster sus-       SIIC–IIT Kanpur, we’re empowering entrepre-
          tainable enterprises that can effectively address     neurs to drive sustainable innovation and create
          critical environmental challenges.                    “Good Times from a Good Place.”

          The inaugural Cohort 1 of Advaya comprises five       Reflecting on IIT Kanpur’s role in advancing tech-
          impactful startups: Evoxia Labs Pvt. Ltd., Zuviron    nology-led sustainability, Prof. Deepu Philip, Di-
          Innovations  Pvt.  Ltd., Mushloop  Pvt.  Ltd., Pav-   rector (PIC, Innovation & Incubation), SIIC IIT Kan-
          ing+ Pvt. Ltd., and SwachhAI Technologies Pvt.        pur, remarked, “Advaya represents IIT Kanpur’s
          Ltd.                                                  continued focus on fostering innovation with so-
                                                                cietal relevance. The initiative seeks to convert
          The event also featured discussions on emerg-         the challenge of plastic waste into an opportu-
          ing technologies, business models, and collabo-       nity for sustainable industrial growth.”
          rations essential for strengthening India’s circu-
          lar economy ecosystem.                                By combining academic excellence with industry
                                                                collaboration, Advaya reflects a shared commit-
          Advaya offers a comprehensive incubation              ment to building a future where plastics circu-
          framework that includes access to advanced            late responsibly, resources are regenerated, and
          laboratories,  expert  mentorship, industry part-     innovation drives environmental stewardship.
          nerships, and market linkages. It aims to foster      Through initiatives like these, IIT Kanpur and
          innovation that bridges scientific discovery and      Pernod Ricard India Foundation continue to ad-
          industrial application, contributing meaningful-      vance India’s journey toward a sustainable and
          ly to India’s sustainability and waste reduction      circular economy.
          goals.
                                                                ABOUT SIIC, IIT KANPUR
          Shri Arpit Upadhyay, Municipal Commissioner
          of Kanpur Nagar and Chief Guest at the event,         The Startup Incubation and Innovation Centre
          expressed with heartfelt optimism that “In the        (SIIC) at IIT Kanpur is one of India’s oldest and
          near future, advanced technological  solutions,       most dynamic technology business incubators.
          such as effective waste segregation and conver-       It nurtures innovation-driven startups across var-
          sion of waste into resources, will emerge in India    ious sectors, including aerospace, healthcare,
          through  scalable  public-private  collaborations,    energy, and deep tech. Backed by world-class
          with initiatives like Advaya playing a major role in   infrastructure, a strong mentorship network, and
          promoting circularity.”                               strategic partnerships with government and in-
                                                                dustry, SIIC helps entrepreneurs transform lab-
          Speaking on the occasion, Mr. Gagandeep Singh         scale ideas into market-ready solutions. Through
          Sethi, Senior Vice President – Integrated Op-         its programs, funding access, and institutional
          erations & S&R, Pernod Ricard India, said, “The       support, SIIC plays a pivotal role in shaping In-
          Advaya platform unites industry and academia          dia’s innovation landscape—driving self-reliance,
          to reimagine the lifecycle of plastics and build a    technological leadership, and sustainable entre-
          circular economy. Through our partnership with        preneurship. Over the years, SIIC has supported



             30   PLASTICS NEWS                                                                    December 2025
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