Page 50 - Plastics News February 2021

produCt news

Berry Global launches new PET Novolex adds Labeling to Plastic

spirit bottle for e-commerce Products
market

ovolex is adding easy-to-understand recycling
Ninstructions to more of its plastic bags and
lastic packaging products manufacturer Berry Global packaging. The announcement comes just weeks after
PM&H has announced the introduction of a new
polyethylene terephthalate (PET) spirit bottle designed Novolex revealed plans to increase its capacity to recycle
for the e-commerce market. The postal 50ml PET plastic bags. will add the How2Recycle® Store Drop-off
bottle has been developed in response to the growing label to products across its business units. These include
opportunities for online spirit sales and the popularity of products from Shields® such as poly mailers for shipping
gin. The company noted that more than 280 distilleries applications and
are dedicated to producing gin, with 800 brands alone secur ity bags
available in the UK. It comes in both round and square frequently used
designs and offers a premium image for the beverages. in the banking
The lightweight bottle can be adapted via a range of industry; and
printing and labelling options to meet individual brand products from
requirements. In addition, it can specify different levels of Hilex®, including
post-consumer recycled (PCR) content to meet customers’ the iconic "Thank
demand for sustainable alternatives to achieve their You" plastic T-shirt
goals. Berry M&H Llantrisant site business development bags, produce bags
manager Manish Nagar said: “Even before the coronavirus for conventional
pandemic, online sales for premium drinks was a notable and organic items,
growth sector. “Our bottle provides the perfect solution, and the Load & Seal™ Tamper Evident Deliver Bags,
with its clarity and durability helping to promote a quality which are growing in demand as to-go orders increase
image while its lightweight and resistance to breakage at restaurants. "Increased consumer knowledge is
provide a safe and efficient solution for postal deliveries.” key for the success of recycling, and we are proud
Furthermore, Berry M&H’s in-house design team can to partner with the How2Recycle program to help
accomplish that," said Erik Gonring, Director of
Sustainability of Novolex. "People want to do their
part for the environment, and labeling our products is
one more way to help everyone recycle successfully.
Better consumer messaging is one more step towards
achieving a circular model for film products." Novolex
is a member of How2Recycle, a program created by the
Sustainable Packaging Coalition to clearly communicate
recycling instructions to the public. The program offers
standardized labels that provide clear, concise and
consistent instructions for how to recycle each product.
team up with customers to develop customised bottles in In October, Novolex announced that it is investing in
line with their branding goals. Last month, Berry Global a new water treatment system that will increase its
Healthcare launched a dual-port blow fill seal closure for capacity to recycle plastic retail bags and other films
large volume parenteral applications. The launch of the collected through store drop-off programs. Novolex
new bottle reflects in particular the huge popularity of expects this investment to increase recycling capacity
gin. Berry M&H says that the number of distilleries now by more than 500,000 pounds per year. Consumers can
producing the drink represents 66% of the spirits market bring back plastic retail bags as well as other select
with over 280 dedicated to gin production and a reported bags and film, including produce bags, bread bags and
800 brands available in the UK market alone. newspaper bags.

Plastics News Februar y 2021 50