Page 27 - Plastics News February 2026
P. 27
ENVIRONMENT NEWS
tan Region. Officials from NMMC highlighted the
role of such partnerships in strengthening civic
engagement and promoting sustainable waste
practices across the city.
Commenting on the initiative, Ramesh Nair, CEO
& MD, Mindspace REIT, said, “The Plastic Recy-
clothon points at how sustainability becomes
real only when it moves from intent to behav-
iour – measured, repeated, and owned by peo-
ple. By bringing together our tenants and em-
ployees, we’re not just collecting plastic; we’re
building a shared purpose and a culture of re-
ship with the Navi Mumbai Municipal Corpora- sponsibility that extends beyond the workplace
tion (NMMC) and non-profit organisation Project into the city we operate in. In partnership with
Mumbai, with Mindspace REIT serving as the NMMC and Project Mumbai, we are working to-
Sustainability Partner. wards one unified goal – ‘a clean and green Navi
Mumbai’, driven by participation, accountability,
The drive aims to promote responsible plastic and visible impact.”
waste management by engaging nearly one
lakh professionals working across the Mindspace Representatives from the municipal corpora-
business parks. Plastic collected during the cam- tion also noted that the Plastic Recyclothon is
paign will be sent to authorised recyclers and intended to function as a long-term civic move-
upcycled into benches for municipal schools in ment rather than a standalone campaign, en-
Navi Mumbai, linking workplace participation couraging sustained participation from citizens
with community benefit. and institutions alike.
The Mindspace activation uses gamification as Over the coming weeks, the programme will be
a behaviour-change tool, encouraging partici- supported by awareness sessions and com-
pation through interactive installations placed in munity-led engagement across business parks,
common areas. These setups allow participants residential welfare associations, schools, and
to deposit plastic waste in a basketball-style colleges. The broader Navi Mumbai Plastic Recy-
format, making recycling more engaging and clothon has already covered multiple locations
accessible for young professionals. The launch across the city, engaging tens of thousands of
event also featured a live performance by Dhar- citizens and collecting several tonnes of plastic
avi Rocks, a music collective known for socially waste. Participation from Mindspace Airoli East
driven storytelling, using instruments made from and West is expected to further scale the initia-
reused plastic waste to reinforce the campaign’s tive and strengthen ongoing efforts toward cir-
sustainability message. cular waste management in the region.
The initiative forms part of Mumbai Climate Source - https://thecsruniverse.com/
Week (MCW), a key programme led by Project
Mumbai to advance climate action, awareness,
and collaboration across the Mumbai Metropoli-
February 2026 PLASTICS NEWS 27
