Page 29 - Plastics News January 2021

FeAtures

Plastics are Always and For All Time

Mr. Kailesh Shah is the Managing Director of All Time Plastics Pvt. Ltd., a firm that predominantly deals in
manufacturing and exporting Plastic homeware

pinning out a huge Kailesh learnt the nuances of the business just fine. The
Sfranchise worth millions company was then called Bombay Traders and essentially
of dollars out of a meager dealt in stainless steel. By the 1970s, Bombay Traders had
amount of INR 10,000 is set foot in manufacturing plastic cutlery.
an inconceivable task. Soon after young Kailesh joined, the company started
Yet, with an unmatched spreading wings. It added a new range of products
dedication and definitive including kitchen storage containers, snack and lunch
business acumen, Mr. boxes. The company catered to distributors across the
Kailesh Shah, along with country. The business was steadily rising and by the time
his brothers Nilesh Shah and they set up their first factory in Daman, the turnover
Bhupesh Shah, has turned leaped to crores Success had come but the journey was
this myth into reality. His still not over. Mr. Kailesh, with his brothers, Nilesh and
sheer persistence and excellent leadership led him to Bhupesh who joined the business after him now planned on
establish one of India’s most profitable organizations. conquering the Middle East and European markets. Within
Mr. Kailesh Shah is the Managing Director of All Time two years of establishing the Daman factory the turnover
Plastics Pvt. Ltd., a firm that predominantly deals in was quite satisfying such that more manufacturing units
manufacturing and exporting plastic homeware. Mr. Shah were set up and in 2001 the firm was remanded ‘ All Time
is a master at the art of business and that is what has led Plastic’ With the leadership skills and lessons learned
him to catapult his brand to greater heights. The success from his father, young Kailesh along with his brothers took
of the brand can be measured by the international clients the brand to a different level of achievement.
that All Time Plastic caters to.
No wonder success became inevitable. Mr Shah says,
Humble Beginnings “Innovation is a way of life for us. Whether it’s the latest
Mr. Kailesh Shah started his career with the small family technology or radical ideas for product design, we’re
business of plastic cutlery, which was set up by his father. always pushing ourselves to do more, and do it better.”
He used to assist his father even while he pursued his
graduation from Lala Lajpatrai College of Commerce and Working towards Excellence
Economics. Mr. Shah attributes his father with all the The company has seen some of the best days but Mr.
inspiration he received in his life.It was also his father Kailesh Shah and his team believes in continuous endeavors
who provided him with ample opportunities to experiment, towards growth. Although, plastic ware business is forever
adapt, make mistakes and finally learn the art of the at risk, standards of quality were never compromised with.
business. Almost everything that he knows about running Mr. Shah firmly believes that retaining a loyal customer
an organization was inherited from his father. Starting a base is more important than gaining new customers;
business in those times was not an easy accomplishment. this is the reason behind the consistent quality of the
His father set up the business with a lot of hardships which brand. In addition, the organisation is also promoting
were closely observed and learnt by the young Kailesh. But sustainable growth under his guidance. In its march
as they say, hardships pave the way for a greater success; towards sustainable development, the firm uses recyclable

29 Januar y 2021 Plastics News