Page 24 - Plastics News June 2023

Dabur becomes first Indian Plastic Waste Positive FMCG company

besides several capacity building pro-
grammes for waste collectors across
the country,” Awasthi added.
Dabur had set itself the target of
collecting, processing and recycling
35,000-mt of post-consumer plastic
waste from across India in the year
2022-23.

“We work with government-regis-
tered recycling partners across the
country and have taken progressive
actions to reduce plastic waste in
cities, towns and villages, while also
raising awareness about plastic waste
management within the community.
ith this, Dabur has become the chain to reduce its carbon footprint The collected plastic waste is being
Wfirst Indian consumer goods and achieve Net Zero in the entire sent to different recyclers, waste-
company to achieve this landmark. value chain by 2045,” Awasthi said. to-energy plants and cement kilns,”
“Today, Dabur collects, processes Alongside, Dabur has also been run- Awasthi said.
and recycles more plastic waste that ning community-level projects to build Dabur’s Plastic Waste Management
Dabur sells in its product packaging awareness about waste segregation at initiative was rolled out in 2017-18 as
in a year, thereby becoming a plas- source and involving the community part of the Plastic Waste Management
tic waste positive enterprise, Rahul in its plastic waste management pro- (PWM) Rule 2016, 2018 (amended).
Awasthi, head, operations, Dabur, grammes.
said. Under this initiative, Dabur has till
“My 10-kg Plastic is our flagship com-
date collected a total of over 89,000-
“It is a matter of great pride for the munity-led initiative, which is cur- mt of plastic waste (recyclable and
entire Dabur family, who have worked rently operational in Delhi-NCR with
non-recyclable) direct from the end-
towards not just collecting plastic more than 150 housing societies asso- users with the help of around local
waste from our cities, towns and vil- ciated with this project. We intend to
ragpickers in 150 cities across India.
lages across the country, but also pre- progressively roll it out in other states Dabur has also put in place a robust
venting the waste from reaching our and cities too. We have collected audit mechanism to ensure com-
landfi an oceans. inclu 41,329-kg plastic waste from house- plete transparency and compliance to
types of plastic waste, from PET and holds in Delhi-NCR alone under the
the state and central regulations and
HDPE bottles, PP caps and labels My 10-kg Plastic project in 2022-23 guidelines on Plastic Waste Manage-
to multi-layered plastics and bever- alone. We also run Save The Environ-
ment.
age cartons. We are also committed ment campaign in several states to
to promoting circularity in the value promote the use of cotton carry bags,

24 PLASTICS NEWS June 2023