Page 50 - Plastics News Issue June 2025
P. 50
INTERNATIONAL NEWS
MRCA Acquires Three Consumer Brands: Forms New
Consumer Product Manufacturing Division
anufacturing Revitalization Corporation the best path forward to continue to serve our
of America (MRCA) announced today customer base. MRCA’s ever-growing capabili-
Mits formation of a new business unit ties, and history in metal-goods manufacturing
to better support its ever-growing manufactur- through its company Wells Industries became an
ing of consumer products in the USA. This an- ideal fit for our needs."
nouncement is coupled with the acquisition of
three direct-to-consumer and ecomm brands Rivas’ background makes him an ideal candidate
whose products will be made in MRCA facilities. to lead this new division:
Elton Rivas, co-founder of Semi Exact, largest of Other recently acquired DTC brands include:
the DTC brands acquired, was appointed to lead
this new business unit. Subpod: An in-ground composting system that
diverts waste, rebuilds soil and helps you grow
"Our mission at MRCA is to preserve US-based food. Seventy-two percent of this Australian
manufacturing. We’ve purchased five legacy DTC company’s customers are in the US.
American manufacturers and we’re still grow-
ing. Historically, our facilities’ customers were Hungry Bin: A fast and convenient way to com-
business-to-business clients. Meaning we made post up to 5lbs of food scraps daily – turning it
parts for our clients’ end-product. Several con- into fantastic fertilizer and plant food.
sumer brands approached us recently to take
over manufacturing – to near-shore from a for- Looking ahead, Rivas said, "This is the first step
eign supplier or to reduce production and ship- in building an infrastructure to deliver for both
ping times. These opportunities add volume and B2B clients and DTC brands. Next, we’ll continue
revenue to our current manufacturing firms," said to evaluate the best fitting brands to produce
MRCA’s Chief Strategy Officer, Jason Azevedo. within our manufacturing capabilities, from plas-
tic injection molding, to metal goods, and more.
"Adding more DTC brands to our client roster There has been a turning tide for many years
makes sense. Wisconic, our plastic injection and now is a great opportunity for brands look-
molding factory in Wisconsin, already makes the ing for American manufacturing to reach out to
consumer brands Bottle Buddy and Party Pal," see how we can support their needs."
added Keven Azevedo, Chief Product officer.
"Adding these new brands to our existing port- About MRCA:
folio presents a great opportunity to scale both
the B2B and DTC productions within our group." Founded by manufacturing veterans who be-
lieve in the power of American ingenuity, Manu-
Elton Rivas, founder of Semi Exact, a purveyor of facturing Revitalization Corporation of America
high quality ready-to-make furniture, was among (MRCA) aggregates American companies (often
the early brands to reach out. Rivas explained: legacy manufacturers) to enable long-term busi-
"We were at a transition point and evaluated ness continuity, protect employees and ensure
50 PLASTICS NEWS June 2025
