Page 41 - Plastics News March 2021

produCt news

DS Smith offers 100% recyclable ProAmpac and Westlab launch

container sustainable standup pouch

ustainable packaging solutions provider DS Smith lexible packaging company ProAmpac has partnered
Shas introduced a 100% recyclable modular container Fwith mineral salts expert Westlab to launch a new
for grocery stores and consumers. Named Greentote, stand-up, sustainable pouch for premium bathing salts.
the first reusable and moisture-resistant container is The new pouch features a recyclable zipper closure and
made from renewable resources. The food-contact safe HD flexographic printing to provide clear messaging
container features DS Smith’s proprietary Greencoat, and branding. In addition to being recyclable, the new
which is a coated, water-resistant packaging solution. pouch leverages nearly 10% less packaging material
when compared with the non-recyclable version.
Westlab’s multi award-winning portfolio of bath salts
are designed to enhance daily wellbeing. ProAmpac
product development manager Manuel Jaggi said: “A
key challenge ProAmpac faced when developing this
recyclable, foil-free pouch was to deliver superior
toughness and drop resistance for 1kg of salt product
inside while using less material.”“R-1050 not only
delivers the durability required, but it also provides
high heat resistance, which maintains filling machine
efficiency. In addition, its high surface gloss gives the
Greentote is available in two sizes and can hold more packaging a pop-off-the-shelf appeal.” Westlab uses
than three times the number of groceries than plastic ProActive Recyclable R-1050 film, which is part of
bags. Its interlock design ensures safety and convenience ProAmpac’s ProActive Sustainability product offerings
when transporting. DS Smith North America Packaging for the bathing salts. It is the first time the film is
sales, marketing and innovation vice-president Melanie used in commercial packaging.The pouch is approved
Galloway said: “Greentote is about convenience and for polyethylene film collection streams. Westlab’s
sustainability. “From staging orders to curbside pickup or bath salts are available at fine retailers in the EU
delivery, our sustainable, renewable, fibre-based tote is and US. Last month, ProAmpac launched ProActive
sturdier than paper, keeps perishable and other grocery
items organised and safe, and is reusable. “Corrugated
is the safest medium for transporting goods in our global
supply chain, and Greentote takes that confidence one
step further by being USDA food-contact safe.” Greentote
seeks to address the increase in online fulfilment sales and
buy online, pick up in-store (BOPIS), as well as third-party
grocery delivery services amid the coronavirus pandemic.
Furthermore, it can be used to print shopper loyalty
programmes, community events, in-store coupons or other
types of communication. Galloway added: “Customers and
delivery services will love the ability to create a tidy trunk
or backseat without worrying about groceries sliding out Recyclable R-2000F under its ProActive Sustainability
of bags and being damaged.”. DS Smith’s purpose is to product family. This patent-pending film has been
“Redefine Packaging for a Changing World,” and as part prequalified for store drop-off recycling through
of its recently launched “Now and Next Sustainability polyethylene recycling streams. ProAmpac’s approach
Strategy” and commitment to the circular economy, to sustainability – ProActive Sustainability® – provides
shall reduce customer carbon and eliminate consumer innovative sustainable flexible packaging products to
packaging waste. help our customers achieve their sustainability goals.

41 March 2021 Plastics News