Page 60 - Plastics News May 2017

PRODUCT NEWS

Braskem to presents Intelligent Packaging Solutions at Interpack

t Interpack, Braskem showcased its new applications for 30 to 300 kilograms per cubic meter. It enables products
Aits I’m green™ Green Plastic packaging, including coffee to be made with a lighter weight than those made using
packaging for The Netherlands’ Peeze as well as packaging other materials and offers excellent thermal and acoustic
for the personal care segment, for Germany’s Speick and insulation. The material is also 100% recyclable. Another
Italy’s L’Erbolario. It will also show Braskem Amppleo, of the fair’s highlights was Braskem’s advances in research
a polypropylene resin developed for the production of into intelligent packaging, which can inform the consumer,
high performance foams, and display research work via colour changes, of the quality and state of conservation
and advances made in intelligent packaging technology. of various products, from food to cosmetics. Braskem
I’m green™ Green Polyethylene is produced from sugar developed this technology in partnership with the USA’s
cane, a renewable Clemson University and Brazil’s Rio Grande do Sul Federal
source, and contributes University (UFRGS).
to the reduction of
greenhouse gas
e mission s in t h e Adidas tackling the Ocean
atmosphere, as it Plastic crisis
captures carbonic gas
during its productive eading global sportswear giant, Adidas, along with
process. A recent Lpartner Parley for the Oceans, has released three
update of a Life-Cycle new models of its shoes made from marine debris
Analysis (LCA) study - Ultraboost, Ultraboost X and Ultraboost Uncaged.
on Green Plastic from Each pair uses an average of 11 plastic bottles and
the Institute for Energy incorporates recycled plastic into the shoe's laces, heel
and Environmental webbing, heel lining and sock liner covers.
Research GmbH (IFEU), focusing on the agricultural The company has set a goal of creating 1 million pairs of
phase, points to process improvements and a reduction in the popular running shoes from recovered ocean plastic
environmental impact. This has allowed a higher level of in 2017. High-performance shoes made from marine
carbon capture to be registered compared to previously
measured results. “Our Green Plastic is the result of a plastic are part of a larger sustainability push by the
research and development study involving a variety of company. Last year, Adidas switched from plastic bags
people and investment of around US$ 300 million.
This biopolymer is currently exported to Europe, the US,
Asia, Africa and South America and is used in more than 150
brands worldwide. For Braskem, taking part in the world’s
foremost packaging fair is an opportunity to reinforce our
global presence,” affirms Gustavo Sergi, head of Renewal
Chemicals Business at Braskem. Braskem also showcased
Amppleo, a high-melt-strength polypropylene resin, during
Interpack 2017. This HMS-PP resin has been developed
for versatile and high-performance foam applications in to paper in its retail stores and, as a result, said it has
the packaging, automotive and industrial markets. The now eliminated about 70 million plastic shopping bags.
resin can withstand temperatures of up to 130°C without Adidas has also made progress in its efforts to cut per-
deforming and enables the production of foams for a wide employee water usage and use more cotton sourced in
range of applications within a broad density range, from an environmentally friendly manner.

Plastics News | May 2017 60