Page 36 - Plastics News May 2023

FEATURE

PLASTICS announces 2023 Re|focus Sustainability Innovation Award winners

Prediction Service, L’Oréal achieved Life Award: Exxtend technology
consistent colours across various PCR for advanced recycling by Exxon-
grades in different countries, enabling
them to launch with fewer colour
iterations and colour trials thereby
reducing complexity and increasing
speed,” saidMayendran Pillay, Direc-
tor of Marketing for Color & Addi-
tives, U.S. and Canada, at Avient.
• Sustainable Innovation in Materi-
als Award: EcoPrime Fit for food
contact HDPE and PP PCR by Mobil
Envision Plastics The winning entry in the end-of-life
category was submitted by Exxon-
EcoPrime, a food-contact approved Mobil. Their Exxtend technology for
he Plastics Industry Association - recycled material made from post advanced recycling works by break-
TPLASTICS - has announced the consumer plastic food containers, ing down plastics to the molecular
winners of its 2023 Re|focus Sustaina- leverages Envision Plastics’ patented, level, creating building blocks for new
bility Innovation Awards. The awards, post-extrusion, and chemical-free de- virgin-quality plastic and other valu-
which have been presented annually volatilization process to decontami- able products that can be put back
since 2019, recognise companies that nate and clean the recycled resin. The into the value chain. This capability to
are driving environmental advances in process eliminates odours, volatiles, process plastic waste that cannot be
product design, sustainable materials mechanically recycled wide offers a
and end-of-life recovery of plastics. complementary path to widening the
The five winners of the 2023 Sus- availability of recycled polymers and
tainability Innovation award are: ‘helping to meet growing customer
demand for plastics circularity’, said
• Sustainable Innovation in Design Melanie Bower, head of external and
Award: Avient Color Prediction regulatory affairs for advanced recy-
Service (CPS), by Avient Cor- and semi-volatiles from the resin, ena- cling at ExxonMobil.
poration bling it to be reused for direct food
contact applications. • People's Choice Award: Amodel
Avient’s entry stood out as the first Bios PPA by Solvay
digital tool of its kind that can illustrate As prominent experts in fit for food
the colour possibilities or limitations contact HDPE and PP PCR solutions, Solvay’s d is particularly suitable for
of certain types of recycled resins Envision Plastics are excited to receive e-mobility and electrical applications
(PCR) prior to laboratory trials. This the Re|focus Sustainable Innovations such as surface mount devices, con-
can help shorten the time-to-launch award in the Materials category, said nectors, circuit breakers, switches
of new product ranges, allowing fast Khosrow Hallaji, Senior Director of and fluid connectors. “This Award
and reliable checks prior to initiating Technology and Innovation for Envi- truly celebrates our efforts and initia-
sample development and simplifying sion Plastics. “We are proud to be tives to pioneer the sustainability fo-
the overall decision-making process partnering with and enabling brands cus on the industry today,” said Brian
for brand owners and technical col- around the world as they work to Baleno, head of Marketing Automo-
ourists.The tool has been adopted for achieve their sustainability goals, meet tive at Solvay Materials. “It is great to
use by major cosmetics brand L’Oréal legislative requirements, and contrib- see appreciation for a solution that
for their global Redken launch in 2022. ute to the circular economy.” reduces environmental impact, with-
“As early adopters of our PCR Color • Sustainable Innovation in End-of- out compromising on material perfor-
mance!"

36 PLASTICS NEWS May 2023