Page 40 - Plastics News November 2019

FeAtures

CMA awarded for its efforts on single use plastic waste management

Cement Manufacturers Association awarded by the Government of India for its country wide efforts on single
use plastic waste management under Swachhata Hi Seva 2019 campaign

he Cement Manufacturers Association (CMA) was well attended by renowned experts, Industry leadership,
Tfelicitated at an event organised by the Department and policymakers.During the second phase of the SHS
of Drinking Water and Sanitation, Government of India, campaign, CMA effectively facilitated disposal of 7,835
on November 19, 2019 at New Delhi. The award was tonnes of plastic waste through its Member Companies
presented to Mahendra Singhi, President, CMA and Aparna in a short duration between October 1 to 25, 2019,
Dutt Sharma, Secretary General, CMA, by the Ministry which translates to approximately 313 tonnes of plastic
of Jal Shakti. Shri Sadananda Gowda, Union Minister, disposed of every day across 15 states.
Ministry of Chemicals and Fertilisers; Rattan Lal Kataria,
Speaking on the occasion, Mahendra Singhi, President
CMA and Managing Director and CEO, Dalmia Cement
(Bharat) Limited stated, “The Cement Industry is proud
to be part of such a noble national initiative of the
Government of India.”

Vijayawada Municipal

Corporation, cement firm join
hands to recycle plastic waste

Minister of State, Ministry of Jal Shakti and Social Justice
and Empowerment; and, Parameswaran Iyer, Secretary, he Vijayawada Municipal Corporation (VMC) began
Department of Drinking Water and Sanitation, Ministry Ttransporting dry waste from its recycling unit at
of Jal Shakti were the distinguished guests at the Event. Ajit Singh Nagar to the UltraTech cement factory
It may be recalled that the Prime Minister during his in Jaggayyapet last week.The memorandum of
Independence Day speech on August 15, 2019, had spoken understanding (MoU) signed between the two bodies
of the need to reduce Single Use Plastic in the Country. for a year, states that the cement factory has to accept
Subsequently, the Ministry of Jal Shakti led the Swachhata 50 metric tonnes (MT) of dry waste everyday from the
hi Seva campaign, with the Prime Minister Shri Narendra
Modi launching it on September 11, 2019.

CMA was identified as a valuable partner for its potential
role in the management of non recyclable single use
plastic waste under the Swachhata hi Seva campaign.
The campaign involved collaboration in two phases,
viz, awareness creation in Phase I, and plastic waste
disposal in Phase II. During the first phase of awareness
creation, from September 11 till October 1, 2019, over
3.25 lakh people were directly sensitised about the ill
effects of single use plastic, which encompassed 545
activities conducted across 377 villages in 17 states by the municipal corporation. "Around 50 MT of dry waste
Cement industry. In addition, CMA proactively reached collected by the VMC which comprises of discarded
out to the masses to spread awareness through school plastic, will be used for generating refuse-derived fuel
visits, radio jingles, Ramlila campaigns and through an (RDF) at cement kilns. It is a win-win situation for all- the
international conference CONSERVE 2019, which was VMC, pollution control board, cement factory and the
denizens," said VMC Commissioner V Prasanna Venkatesh.

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