Page 40 - Plastic News November 2023

FEATURE

A sneak peek into the future of packaging innovations

traditional petroleum-based plastics. of furniture fits in their living room
These materials not only reduce en- or how a pair of shoes complements
vironmental impact but also cater to their outfit.
the growing consumer demand for This immersive shopping experience
sustainable options. is changing the way consumers inter-
Furthermore, companies are invest- act with products and make purchase
ing in advanced recycling technolo- decisions.
gies, like chemical recycling, which Customisation and personalisa-
can break down plastics into their tion: packaging as a canvas
original components for reuse. In the future, packaging will not only
eyond its traditional role of safe- Sustainable packaging designs, such be about protecting products but also
Bguarding products, packaging is as minimalist packaging and compact about telling a unique story and creat-
now a canvas for creativity and inno- designs, reduce waste and promote ing memorable experiences. Custom-
vation. eco-consciousness. isation and personalisation will play a
In an ever-evolving world where sus- Smart packaging: the rise of interac- pivotal role in achieving this.
tainability, efficiency, and consumer tive experiences Brands are embracing digital printing
preferences shape industries, the The future of packaging innovation is technologies that enable them to pro-
packaging sector finds itself at a fasci- also set to become smarter and more duce short runs of highly customised
nating crossroads. interactive across the industry. Inno- packaging. This allows them to target
As packaging professionals, you are at vations like QR codes, RFID tags, and specific consumer segments and cre-
the forefront of this exciting transfor- augmented reality (AR) applications ate limited-edition packaging for spe-
mation. are transforming packaging into a tool cial occasions or collaborations.
for engaging consumers. Personalised packaging fosters a sense
The future of the packaging industry is of exclusivity and connection with the
a dynamic landscape filled with inno- Imagine a world where scanning a
vative materials, smart technologies, QR code on a product’s packaging brand, making it a valuable marketing
and consumer-centric designs. Let’s instantly provides customers with de- tool.
delve into what’s in store for this re- tailed information about the product’s In conclusion, the future of the pack-
markable industry. origin, ingredients, and even recipe aging industry is an exciting journey
ideas. into sustainability, smart technologies,
Sustainability innovation: greening the
packaging industry Tetra Pak and Appetite Creative re- and the art of storytelling through
cently collaborated on smart pack- customised packaging.
The first major shift in the packag-
ing industry’s future is an unwavering aging which offers a web app-based Packaging professionals have the op-
commitment to sustainability. As envi- connected experience leveraged via portunity to lead this transformation,
ronmental concerns continue to rise, an on-pack QR code. shaping an industry that not only pro-
tects products but also enriches the
packaging professionals are increas- Smart packaging enables brands to consumer experience.
ingly focused on creating eco-friendly build stronger connections with con-
solutions. sumers, fostering trust and loyalty. Embrace these changes, and the fu-
One key trend is the development Additionally, AR technologies allow ture of packaging industry innovation
will be a vibrant and rewarding adven-
of biodegradable materials, such as consumers to virtually “try before ture.
plant-based plastics and mushroom they buy.” By scanning a product’s
packaging, which promise to replace packaging with their smartphones,
customers can visualise how a piece

40 PLASTICS NEWSASTICS NEWS November 2023
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