Page 41 - Plastics News October 2020
P. 41

Dettol launches new 100% recycled handwash              SABIC,  Melitta  create  tea  capsules
         bottle in India                                          using certified circular PP


















              erm  protection  brand  Dettol  has  launched  its
          G limited-edition handwash bottle made from fully
          recycled plastic in India. Germ protection brand Dettol
          has launched its limited-edition handwash bottle made
          from  fully  recycled  plastic  in  India.  The  100%  Post
                                                                  G   erman firm Melitta Single Portions and SABIC have
          Consumer Resin (PCR) Dettol Handwash bottle is part
          of the company's aim to address the plastic pollution       partnered  to  create  new  premium  organic  tea
                                                                  capsules made from certified circular polypropylene
          problem which has accelerated due to the Covid-19
                                                                  (PP).  Melitta's  new  brand  Avoury  has  become  the
          pandemic. Dettol is sold by Reckitt Benckiser group of
                                                                  world's  first  tea  capsules  made  using  SABIC's
          companies. It is available exclusively at Reliance Retail   TRUCIRCLE  solution  for  certified  circular  SABIC
          & Jio Mart in 200ml sized bottle for ₹99 ($1.35). RB    QRYSTAL copolymer. The transparent tea capsules are
          Health South Asia chief marketing officer Pankaj Duhan    specifically  designed  for  the  new  Avoury  One  tea
          said:  “The  onset  of  the  pandemic  has  raised  many   machine  it  launched  late  last  year.  The  certified
          questions surrounding plastic waste. Being the leading   circular  PP  leverages  feedstock  made  from  used
          health brand, we at Dettol, have partnered with our     plastic. Melitta Single Portions CEO Holger Feldmann:
                                                                  “We  naturally  want  to  ensure  an  exceptional  tea
          consumers  in  their  journey  to  fight  the  spread  of
                                                                  experience and we want to prove that it is possible for
          COVID-19  by  propagating  correct  hygiene  measures.
                                                                  resources  to  be  used  responsibly.  With  Avoury  tea
          “With  this  launch  Dettol's  protection  from  the  100
                                                                  capsules  we  can  prove  both.”  SABIC's  TRUCIRCLE
          illness  causing  germs  packed  in  100%  recycled
                                                                  solution  for  certified  circular  SABIC  QRYSTAL
          packaging will not only protect your hands from germs   copolymer  can  be  recycled.  The  heat  resistant
          but  your  environment  too.  “This  will  provide      packaging protects the tea leaves and its lightweight
          environmentally conscious consumers an opportunity      design  helps  preserve  the  leaves'  quality.  SABIC
          to give back to the environment, while getting their    circular economy leader Mark Vester said: “Avoury tea
          trusted Dettol germ protection. “I am proud to say that   capsules  are  a  great  example  of  collaboration  and
                                                                  innovation between SABIC and Melitta Single Portions
          Reliance Retail has joined hands with us as an exclusive
                                                                  to create the world's first tea capsules made using our
          partner to make the dream of bringing the new Dettol
                                                                  TRUCIRCLE  circular  solutions.  At  SABIC,  we  are
          100%  recycled  handwash  bottle  to  your  homes.”
                                                                  committed  to  deliver  sustainable  solutions  for  our
          Dettol will donate certain proceeds from the sale of
                                                                  customers and are closer than ever to closing the loop
          every bottle to the ASSOCHAM foundation for plastic     on  used  plastic.”  Last  month,  SABIC  launched
          waste recycling. By 2025, RB aims to make 100% plastic   sustainable packaging solution for frozen food which
          packaging  to  be  for  all  products  from  reusable  or   integrates  a  new  polyethylene  (PE)  grade  with
         recycled material.                                       innovative film production technology.


           October  2020                                     41                                     Plastics News
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