Page 16 - Plastics News September 2026
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AIPMA AT EXPORT CELL
strengths, applications, limitations and One reason is that the export journey sometimes
competitive advantages of its product. begins with the search for buyers rather than
an assessment of whether the business is fully
2. Market Understanding: prepared to compete internationally.
Different countries have different customer The focus needs to shift from:
preferences, regulations, standards, price points
and competitive landscapes. “Which country should we export to?”
to a more fundamental question:
3. Buyer Understanding:
“Why should an international buyer choose us?”
Understanding what an international buyer
expects—from quality and packaging to delivery That change in perspective can influence
schedules and documentation—is essential. everything—from product development and
pricing to quality, certification, packaging,
4. Consistent Delivery: customer service and market selection.
International buyers value reliability. Maintaining The Opportunity for Indian MSMEs
consistent quality and delivery performance is
critical to retaining business. The global market presents enormous
opportunities for Indian MSMEs. However,
5. Quick Problem Resolution: access to international markets alone does not
Issues are inevitable in any business relationship. guarantee success.
The ability to respond quickly and find practical Companies need to develop the ability to
solutions can strengthen buyer confidence. compete, deliver and build relationships in those
markets.
6. Long-Term Commitment:
Building a market takes time. Companies that India’s next phase of export growth can come
remain committed beyond the first enquiry not only from large corporations, but also
or order are more likely to establish lasting from thousands of MSMEs that are willing to
international relationships. think globally, prepare professionally and build
themselves into dependable international
India Has the Capability. suppliers.
India has a strong base of manufacturers, The objective should not simply be to find
technically capable businesses, competitive buyers.
production costs and a wide range of products
with potential for international markets. It should be to build markets, establish trust and
create long-term global business relationships.
Yet, many businesses continue to face challenges
in converting this potential into sustained For Indian MSMEs, the opportunity is within
exports. reach. The next step is to prepare for it.
16 PLASTICS NEWS September 2026
