Page 39 - Plastics News December 2022

FEATURE

“Design 4 Circularity” Wins 2022 Sustainable Packaging Award

vanced, transformational mechanical
recycling technology by offering high
quality PCR based on proprietary
Borcycle™ M technology. Addition-
ally, Clariant brought expertise in de-
signing additive solutions to ensure
targeted stabilisation and high pro-
tection of PCR quality by preventing
polymer-resin from degradation and
by maintaining good performances at
each recycling step.
Leading ink manufacturer Siegwerk
was able to provide ink systems,
which, in collaboration with Beiers-
dorf and a sleeve manufacturer, ena-
• Collaboration by Beiersdorf, Bo- “Packaging made from recycled plas- bled printing of the sleeve to achieve
realis, Clariant & Siegwerk wins tic is playing an increasingly important a full body, colored and appealing
Ecovia Intelligence’s Sustainable role in cosmetic products. But for us cosmetic sleeve. The idea behind this
Beauty Award 2022 packaging and our peers to push on and achieve being a modular system shifting the
category the target of viable, fully circular solu- decoration to a sleeve and keeping
the bottle transparent for better qual-
• Giving packaging waste a second tions, it is vital to consider the entire ity recyclate.
life in Personal Care applications lifecycle when creating a new design.
This includes polymer production, First sorting trials in existing recycling
• Designed to be recycled again polymer additivation, printing and de- infrastructure proved the sortability
and again: colorless bottle with sign, alongside sorting and recycling. of the full body sleeved HDPE bottle,
100% Post-Consumer By bringing the expertise of all four achieving a high recovery of the bot-
• recyclate content (PCR), partners to the table, the team has tle’s material. Additionally, the project
equipped with a printed deink- successfully created a blueprint for the team conducted trials with full body
able full-body shrink sleeve rest of the industry that enables fast sleeved, transparent PET bottles and
• Full sortability in current recy- adoption and scale up. We’re honored achieved similar results.
cling infrastructures possible to have its potential recognized with “We’re excited to be joining with the
the Sustainable Packaging Award,”
Personal Care packaging concept comments Stefan Rüster, a Packaging industry to pave the way towards
“Design4Circularity” is the recipient Sustainabillity Expert at Beiersdorf on more sustainable packaging and ulti-
of this year’s Sustainable Packaging behalf of the collaboration team. mately greater sustainability in beau-
Award, announced at the 2022 Sus- ty. We’re proud to bring progress
tainable Beauty Awards ceremony on The award-winning packaging con- through our additives that support
November 7. sists of an uncolored HDPE (or PET) PCR use in durable, recyclable pack-
bottle made from 100% recycled pol- aging, as well as advancing products
Resulting from a unique value chain ymers, with a fullbody sleeve printed themselves via science-backed ac-
collaboration between Beiersdorf, with de-inkable inks which deliver the tive ingredients and naturals for the
Borealis, Siegwerk, and Clariant, the superior aesthetic quality demanded cosmetic market with a positive sus-
concept centers on giving packaging for Personal Care. Full details of the tainable and socioeconomic impact,”
waste a second life in Personal Care partners’ individual contributions are comments Bettina Siggelkow, Head of
applications suitable for multiloop re- available here. Sustainability Affairs, Clariant.
cycling.
Borealis brought its expertise in ad-

December 2022 PLASTICS NEWS 39