Page 46 - Plastics News February 2022

PRoDUCT NEwS

Clariant Launches 100% Bio-Based Surfactants Natural Abundance

And PEGS Launches NFT-Based

Packaging

ew Zealand-based food
Ntechnology start-up Natural
Abundance has launched its first
non-fungible token (NFT) based
physical packaging.An NFT is a non-
interchangeable unit of data stored on
a blockchain that enables people to buy
and sell ownership of unique digital
items. The unique token can represent
photos, videos, audio and other digital
files or items, with the blockchain

lariant has launched its new Vita Clariant. “Switching to bio-based carbon technology establishing verified,
C100% bio-based surfactants and chemistry remains a big challenge for public proof of ownership.Natural
polyethylene glycols (PEGs) to help manufacturers and by launching the Abundance has made a set of 200
directly address climate change by helping Vita surfactant and PEG range we collectable packets exclusively available
remove fossil carbon from the value chain. are offering them an important new across undisclosed Countdown stores
As our climate gives us increasing and solution to achieve this.” Designed for in New Zealand. The packaging was
alarming signals of change, individuals natural formulations targeting a high rolled out for Blueberry Plant Cakes
and industries are looking for ways to Renewable Carbon Index (RCI), the new on 6 February. Natural Abundance
reduce their environmental footprints, Vita products support manufacturers in managing director Kristina Ivanova
and the demand for bio-based chemicals maximizing the bio-based carbon content said: “This is our first attempt to
is set to grow strongly in the coming of consumer goods such as detergents, move retail to a new era of ownership
years. Clariant is committed to fostering hair and body shampoo, paint, industrial and brand loyalty. “We won’t blame
the transition to a more sustainable lubricants, and crop formulations. you if you decide to devour our cake,
bioeconomy and has a growing share Clariant uses 100% bio-ethanol derived but you will still have the physical
of bio-based products and processing from sugar cane or corn to create the
aids in its portfolio. The introduction of ethylene oxide for its innovative new
100% bio-based surfactants and PEGs surfactants and PEGs. The bio-based
significantly expands Clariant’s Vita material is fully segregated along the
designated ingredients. Vita products value chain from the field to the final
are based on renewable feedstocks and consumer product. Because only bio-
have at least 98% Renewable Carbon based feedstocks are used, the ingredients
Index (RCI). It is just one example of have significantly lower carbon footprints
its commitment to provide low carbon than their fossil-based counterparts.
footprint solutions to customers and to The Vita surfactants are CO emissions
2
Greater Chemistry – between people savers: they can help save up to 85% of asset to hold as your collectable.”
and planet. “From the packaging to the CO emissions compared to their fossil Natural Abundance’s first piece of
2
many ingredients, a typical consumer analogues. Importantly, in addition NFT is based around the words ‘New
product in coatings, personal care, to setting the standard in a greener Zealand’, which are printed across all
home care, industrial, and agricultural production, these new solutions are the packets. Each letter in the words
applications still uses petrochemicals and chemically equivalent to Clariant’s fossil represents a ‘unique’ and ‘globally
therefore fossil carbon,” said Christian versions, offering the same performance recognised’ aspect of New Zealand
Vang, Global Head of Business Unit and efficiency to formulators and culture, with some featuring hand-
Industrial & Consumer Specialties, brand owners. drawn illustrations.

46 PLASTICS NEWS FEBRUARY 2022