Page 50 - Plastics News February 2022

PRoDUCT NEwS

FDC's Flagship Brand Electral Chooses Uflex Mondi Introduces New

Asepto Packaging Reusable Packaging

K-based packaging and paper
Ucompany Mondi has developed a
reusable packaging concept for Henkel’s
brand of Pril hand dishwashing products
in Germany.The packaging concept
includes a fully recycled and reusable
polyethylene terephthalate (PET) pump
dispenser bottle, with refills packed in
a recyclable polyethylene (PE) mono-
material pouch.The lightweight pouch
is designed for in-store shopping,
home deliveries and online purchases.
It has been certified by Blauer Engel,
the independent ecolabel of Germany’s
federal government. Mondi consumer
Flex’ Asepto, the first Indian Aseptic Liquid Packaging Business at flexibles global key account manager
Umanufacturer of Aseptic Liquid UFlex Ltd said, “The goal was to devise Muriel Joncheray said: “At Mondi, we
Packaging business, has been chosen as a strategy that highlighted the crucial have defined sustainability goals that
the packaging partner of FDC brand fortification while also protecting the focus on circular driven solutions in our
‘Electral Z+ (ORS+Zinc Solution)’ finished product inside. The basic MAP2030 action plan. “This includes a
ready-to-drink OTC product, having brief was to emphasize the solution's target to make 100% of our products
this unique formulation manufactured major component, Zinc—the most vital re usable ,
by Halewood Laboratories Private Ltd. nutrient, so that it receives extra customer recyclable or
compostable by
The new value-added variant of Electral attention. What Asepto in turn came 2025 – just like
launched in Asepto’s holographic packs up with is the unique 3D holographic the recyclable
is available in pharmacies and health packaging solution, drawing attention pouc h for
centers across India. FDC Ltd, has with an interactive packaging. Overall, Henkel. “Our
entrusted Asepto to develop a distinctive the packaging has not only proved to EcoSolutions
packaging solution for its ready-to-drink be the ideal match facilitating clear approach meant
‘Electral-Z+’(ORS+ZINC Solution) communication to consumers, but also that we worked
brand. Asepto is the Liquid Packaging highlighted the product's USP.” The very closely with
brand from the house of UFlex Limited. six-layer packaging ensures that external the Henkel team
It is the first Indian manufacturer of media such as bacteria, light, and air do to create the new packaging. “While
aseptic liquid packaging material with a not contaminate the liquid ORS packed, the aim was to provide a solution that
state-of-the-art facility in the industrial and that the product contents stay sterile. helped Henkel reach its sustainability
hub of Sanand in Gujarat. Its offering As a result, the ORS solution has a long targets, we also needed to ensure the
is designed to deliver user convenience, shelf life without having preservatives. materials and structure would protect
easy opening and optimal shelf life “Adding credence to our winning pack the product in transit and on-shelf,
to products like juices, non-aerated is the recent endorsement by SIES preventing leakage and minimising
alcoholic beverages and highly perishable SOP Award 2021 for Asepto’s exclusive waste.” The new packaging is in line
liquid consumables like milk and other packaging for FDC Limited’s ORS+Zinc with Henkel’s commitment to making
dairy products. On being chosen as the Solution Electral Z+ (Delicious Orange all its packaging recyclable or reusable
preferred packaging partner, Ashwani Flavour) in our value-rich holographic and reduce its use of fossil-based virgin
Kumar Sharma, President & CEO, packs.” Sharma added. plastic by 50% by 2025.

50 PLASTICS NEWS FEBRUARY 2022