Page 49 - Plastics News February 2026
P. 49

INTERNATIONAL NEWS








          PLAST 2026: GROWING NUMBER

          OF NEW EXHIBITORS


                                                                           platform for presenting innovations
                                                                           and  developing  commercial  partner-
                                                                           ships.  The  organisation  also  aims  to
                                                                           significantly increase the presence
                                                                           of international visitors with repre-
                                                                           sentatives from the main destination
                                                                           countries for Italian exports, thanks to
                                                                           buyer delegations organised in collab-
                                                                           oration with ICE Agency and strate-
                                                                           gic agreements with important trade
                                                                           associations, both within the sector
                                                                           and representative of target markets.
                                                                           Free pre-registration for visitors will
                                                                           be active from March 2026. The event
                                                                           will  further enrich  its  offering  with a
                 last  2026  is  preparing  for  its  twentieth
                 edition, scheduled for 9-12 June 2026 at       programme of side events to be announced in
          PFiera Milano in Rho, registering a positive          the coming weeks.
          performance despite the complex international         The "Made in Europe" machinery segment is
          geopolitical and economic scenario character-         characterised by a strong export orientation, in-
          ised by trade tensions and instability in global      cluding towards emerging markets with growing
          markets. The Milan-based event, Europe's pre-         investment propensity, and maintains a strategic
          mier trade fair of the year for the plastics and      role in the global scenario. Access to these mar-
          rubber sector, demonstrates its resilience with       kets represents a fundamental lever for consoli-
          the participation of over 160 new exhibitors to       dating the excellence of European companies,
          date compared to the previous edition in 2023,        particularly manufacturers of machinery for plas-
          30% of which are represented by international         tics and rubber processing. The twentieth edi-
          companies. This result takes on particular signifi-   tion promises to be an exclusive showcase for
          cance in a decidedly complex market context,          the most advanced solutions for the plastics and
          which sees strategic sectors such as automotive       rubber industry, confirming the tradition of ex-
          undergoing a phase of transformation and ad-          cellence that has characterised the Milan event
          aptation to current global dynamics.                  for decades and responding to growing require-

                                                                ments in terms of technological innovation and
          The ability to attract new exhibitors in this sce-
          nario confirms the solidity and international ap-     environmental sustainability in the sector.
          peal of Plast and underlines the sector's grow-                            Source - https://www.plastech.biz/
          ing confidence in the Milan event as a reference


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