Page 46 - Plastics News January 2021

produCt news

Storopack launches recycled film Kraft Mac develops new

AIRplus® 100% Recycled recyclable cup packaging

rotective packaging producer Storopack has launched ood brand Kraft Mac & Cheese has revealed a new
Pan air pillow film that is produced from 100 per cent Frecyclable cup packaging innovation, which will be
recycled polyethylene. Manufactured from a mixture of available in the market later this year. The company is
post-consumer and post-industrial waste, AIRplus 100 currently developing and testing the first recyclable,
per cent Recycled can be added to the conventional fibre-based microwavable cup. The packaging
recycling loop after use as it offers the same outstanding innovation is in line with the company’s commitment to
and resistant protective properties as conventional air responsible, sustainable practices. Kraft aims to make
100% recyclable, reusable or compostable packaging by
2025. Once testing is completed, the brand will use the
new cup and design to launch a new Kraft Mac & Cheese
Shapes variety this year. The brand noted that the
microwavable-safe cup is being tested filled with the
same Kraft Mac & Cheese family products. Kraft Heinz
marketing director Matt Carpenter said: “Consumers
are at the heart of everything we do and we know
they’re looking for more sustainable packaging options
without sacrificing the convenience or taste they love
from Kraft Mac & Cheese. “In our journey to develop
pillows. This solution is thus ideal for companies that our first recyclable fibre-based microwavable Kraft
value high-quality protective packaging to keep their own Mac & Cheese cup, it was critical to partner with fans
products safe as well as sustainability. The lower material who share our passion. “Their invaluable feedback is
use of air pillows compared to other materials can also helping to create packaging solutions with both today’s
save costs. The result is 30 percent less greenhouse gas
emissions during production compared to air pillow films
made from virgin material. Due to the light weight of
air pillows CO2 emissions are also reduced in the entire
logistics chain compared to alternative materials. The
use of recycling material also saves fossil resources.
With AIRplus® 100% Recycled, Storopack is expanding
its product portfolio of flexible protective packaging
made from 100 percent recycled material. In addition
to the new air pillow film, numerous PAPERplus® paper
cushions and the PELASPAN® packaging chips are made
entirely from recycled raw materials. Many other products
already contain a significant percentage of recycled or consumer and future generations in mind.” The cup will
renewable material. “AIRplus® 100% Recycled perfectly feature new direct print technology that eliminates
fits into our sustainability strategy. It helps us to achieve the plastic label. Moreover, the use of fibre is aimed
our sustainability goal, to manufacture at least 50 percent at reducing plastic usage and make it both recyclable
of our internally produced protective packaging from and compostable. As part of this project, Kraft is
recycled or renewable raw materials by the year 2025,” collaborating with partners for the certification and
says Vicentina Pereira, Product Manager for AIR & Loose
Fill at Storopack. incorporation of recycling labelling for the packaging.

Plastics News Januar y 2021 46