Page 63 - Plastics News - January 2024

that a successful online brand needs rency. Brands that recognize this will
to develop. invest heavily in packaging that stands
out on crowded shelves.
In 2024 online shopping will continue
to drive demand for specialized e- The trend of uniquely shaped packag-
commerce packaging solutions, in- ing goes beyond aesthetics; it serves
cluding custom mailers, a variety of as a tangible expression of a brand's
void fill solutions, custom inserts, poly identity and values. It is no longer just
bags, and more. about compelling typography or vivid
colors. Brands must use the packaging
high print quality and undeniable sup- According to Forbes, by 2026, 24% of form itself to tell a story.
ply chain advantages, including quick retail purchases are expected to take
lead times, reduced waste, and flex- place online. As consumers have be-
ible order quantities that traditional come accustomed to shopping from
production methods struggle to de- the comfort of their own home, we
liver with the same level of agility. can expect this to be the new normal
moving forward.
In 2024 an increasing number of
brands will leverage digital print, web- One crucial aspect of e-commerce is
to-print, and other digital tools to en- the handling of returns. An integral
hance their custom packaging sourc- part of the online shopping experi-
ing strategy. Brands with a strong ence, brands should treat returns as
presence in retail channels that aim to an opportunity. E-commerce ship- If everyone is using colors and fonts
boost brand awareness and identity ping box formats that make it easy for to stand out, brands that use shapes
are sure to turn to digital print if they consumers to make a return, espe- as decorative elements will create
haven’t already. In a market saturated cially when it comes to apparel, can stronger and longer-lasting impres-
with products, beautiful and quick- improve customer satisfaction and sions than their competition.
to-market packaging that can be eco- loyalty.
nomically customized to a specific au- Brands with a robust e-commerce Start Planning Your 2024 Packag-
dience will give brands an edge over packaging strategy will be favored by ing Strategy
their competitors. Digital print is the online shoppers. Keeping up with packaging trends
perfect solution in this case. is essential for brands looking to sell

Packaging manufacturers continue to more products, increase market
invest resources in digital print and share, and satisfy their customers.
finishing, and those without the finan- The dynamic shifts in 2024 packag-
cial means are outsourcing these ser- ing trends present opportunities for
vices to meet the growing demand. innovation and differentiation. As we
This is a strong indication that digital approach the New Year, businesses
print will continue to dominate the must embrace these trends to stay
market in the coming years. relevant and meet the evolving de-
mands of the market.
Trend 4: An E-Commerce First Trend 5: Differentiation through
Approach Shape The BoxMaker is your all-in-one
packaging supplier with cutting-
Just as modern web design has In 2024, packaging customized by edge digital printing capabilities. Our
adopted a “mobile first” methodol- shape will become a powerful tool for award-winning structural design team
ogy, modern brands are born online brand recognition and differentiation. is here to help bring your packaging
and cater to e-commerce customers Unique geometric shapes, intricate ideas to life. Contact our Packaging
from the start. As such, e-commerce cutouts, and captivating patterns on Advisors to kickstart your 2024 pack-
packaging is no longer an add-on af- labels are and will continue to capture aging strategy and stay ahead of your
terthought but often the first format consumer attention. Attention is cur- competition.

PLASTICS NEWS 6363
January 2024 PLASTICS NEWS