Page 21 - Plastics News July 2020
P. 21
Danone India aims to achieve 100% recyclable Coveris unveils new Pack Innovation Centre in
packaging by 2025 Germany
uropean packaging company Coveris has unveiled
rench dairy and nutrition company Danone has
Eits new Pack Innovation Centre in Halle, Germany.
Frevealed its aim to make packaging in India 100% As part of its forward-thinking innovation strategy,
recyclable by 2025. The ambition is part of the Coveris has proudly opened the doors of its new Pack
company's 'One Planet. One Health' frame of action Innovation Centre in Halle, Germany. “Supporting our
customers to "innovate," "educate," and "validate" the
commitment. The strategic initiatives under the frame
flexible packaging of the future, Coveris' Pack
of action are intended to boost Danone's capacity Innovation Centre is positioned as a European hub for
across the food supply technical product development, sustainable
innovation, and education” says, Jakob Mosser, CEO
chain. According to
Coveris
the company, its One
Planet. One Health
agenda is based on the
idea that health of
people and planet are
linked to each other.
Additionally, the
company will work on
i n n o v a t i n g a n d
developing products and solutions to expand its
portfolio to offer healthier diets that address local
The new centre will serve as a hub for technical
nutritional needs. Danone India managing director
product development, sustainable innovation, and
Himanshu Bakshi said: “In today's times, consumers are education in Europe. Covering more than 400m²
increasingly shifting their attention to healthier space, the centre features thermoformer, tray-sealer
and form-fill-seal machines for on-site testing and
products and brands which have a positive impact on
validation. The centre will provide cross-functional
the environment. “At Danone, we believe that food training sessions and dedicated workshops. Designed
companies have a critical role to address the ever- as an open space, the facility's workshop area will host
internal and external events that contribute to
changing needs of the consumers and that we can
packaging development. Mosser said: “The Pack
change the world through food. “Our 'One Planet. One
Innovation Centre is a perfect reflection of our
Health' frame of action embodies our commitment commitment to the world of packaging. The centre
towards encouraging healthier eating and drinking has been designed to add value through all steps of
packaging development, from raw material selection
habits in consumers and espouses sustainable business
to circular economy logic. “In addition, it brings great
practices for the industry.” Currently, more than 90% of value to our customers as they can conduct trials on
the company's products are in 'healthy categories'. In original, industrial packaging machines without
February, Danone launched a dual-QR code packaging blocking their own production. “It gives us an exciting
opportunity to join forces with our customers and
solution for its baby formula brands Aptamil and
work with them on designing the packaging of the
Nutrilon in China as part of the company's newly future.” The Coveris Pack Innovation Centre is the
launched digitally enabled baby formula Track and second building block of the company after the Pack
Positive Centre in Leeds, UK. Last month, Coveris
Connect service. Danone also partnered with the Eat
invested €10m to upgrade its medical packaging
Right India movement launched by FSSAI and has production facilities as part of its plan to support its
pledged to improve the nutritional profile of its customers with respect to transparency, cleanliness
and quality.
product portfolio in India.
July 2020 21 Plastics News