Page 31 - Plastics News March 2018

FeAtures

which makes it attractive for automobile manufacturing Injection Molding Manufacturing Company’s Strategy
companies.
As the plastic injection moulding machine market is
Also, the Asian market is very price conscious and customer becoming more competitive there is pressure on injection
demands high mileage. This forces the manufacturer for machinery manufacturer to increase profit and gain market
light-weighting of the car for which plastics are chosen share. This has made the plastic molding machinery
to replace metals parts. This has driven the demand for companies focus on product innovation with new market
plastic molding and in future will grow as penetration rate strategy. The major strategy shift seen is
increases.
Plastic injection moulding machine manufacturers are
Plastics Moulding Machine Market Trends & shifting the small injection molding machine to full
Opportunities electric models Large tonnage injection machines are in
more demand with two platen plastic injection moulding
Due to technological advancement, shortening product machine. Further injection machinery companies are
life cycle and pressure to increase probability is rapidly focusing on building their brand awareness and consistent
changing the trends of how new age injection molding after sales services.
machine should be manufactured. The ability to mold a
variety of raw material through injection moulding process Further companies are focusing on the value of consumables
and increase the energy efficiency of the plastic injection for injection moulding machines as they are driving the
machine has outpaced the traditional Chinese injection profits for the companies. As seen the consumption of
moulding machine. But the pricing of Chinese injection consumable is one to four times the value of the plastic
moulding machine is 20-30% cheaper than European and injection moulding machine during their entire shelf life.
Japanese counterparts. Focusing on providing after-market services such as

The demand for small injection molding machine, energy- overhauling and technologically upgrading the injection
efficient and automated with least manual intervention machine to increase the shelf life.
is growing globally. The focus is on producing plastic Market Entry Strategy
injection machine which can bring down production cost,
reduce scrap, provide flexibility in production, has low Marketing of injection moulding machinery has always
maintenance, shorten production cycle time and is efficient been a challenge. It requires a long sales cycle and has
in all sense. to pass through a number of channels involved in decision
making before a final purchase decision is taken. Some of
The advancement in technology to mold different material the common ways of entering the new export market are:
through injection molding has led to the use of injection
moulding machinery in various sectors such as healthcare, International Trade Shows: Taking part in trade fair gives
furniture, transport, aerospace & defense etc. With a good exposure of your products to the buyers. Choosing
increasing technological capacity of machines the plastics the right trade show and strategizing the promotion of
industry exploring options in new fields such as electro- your company participation in trade show effect the ROI
optical, solar cells, organic LED’s etc. of the trade show.
Challenges in Plastics Molding Machine Market Figuring out and contacting the current importers of
injection moulding machinery increases your company
The injection moulding machinery market is highly chances to find new business opportunity. You can get
competitive. It is not only highly capital intensive importer database to find new leads and monitor your
business but needs a technological advance machines. competitors. Plastics Insight tracks 50+ markets for the
The manufacturer is striving to build a brand which known export-import data. You can contact us here.
for consistency, efficiency, and ability to produce quality
plastic molded products. Then keeping track of new injection molding plants or
plants which are increasing the capacity of injection
The plastics machinery industry is a high barrier to entry molding can provide a business opportunity. To monitor
for new entrants as they need to produce technologically new plant set-up check out this database.
advance plastics machinery to compete with existing
machinery manufacturers. Courtesy: plasticsinsight

31 March 2018 Plastics News