Page 71 - Plastics News March 2025
P. 71
IN THE NEWS
Challenges in Implementing EPR waste management for manufacturers will de-
termine if they choose cost-saving measures
instead of authentic sustainable practices. This
potential situation shows signs of rising green-
washing where companies demonstrate false
environmental commitment while doing minimal
substantial alteration. Openness together with
accountability must be established throughout
the EPR implementation process.
Competitive Advantage through EPR Compli-
ance
Organizations leveraging EPR before regulato-
ry requirements activate will probably develop
advantages over their competitors because of
their forward thinking. People have developed
greater concern about environmental issues so
brands that show true dedication to sustainabil-
ity gain their preference. The fulfillment of EPR
requirements might develop into a competitive
marketing opportunity for companies. A few
enterprises utilize their sustainable practice ini-
The primary challenge now is to establish meth-
ods through which manufacturers can imple- tiatives to create customer loyalty through at-
ment recycling within their current business tracting customers who prioritize environmen-
frameworks. Which is the best recycling strate- tal protection. Organizations that show strong
gy for manufacturers: self-operation of facilities, commitment to plastic waste responsibility will
working with other companies or moving toward differentiate themselves because sustainability
environmentally friendly materials? The several demands are now determining consumer pur-
different alternatives present their specific ad- chasing choices.
vantages and difficulties. The Role of Technology in EPR Compliance
Another aspect of EPR that is gaining traction
is the concept of a circular economy. Unlike the
traditional take-make-waste model, a circular
economy focuses on designing products with
recyclability in mind.
Public debate intensifies about the effectiveness
of EPR because it moves waste management
duties between entities instead of genuinely re-
solving plastic waste issues. The requirement of
March 2025 PLASTICS NEWS 71
