Page 14 - Plastics News May 2021

CompAny news

Marico joins Dow and Lucro’s TerraCycle and Sanofi launch

sustainable packaging initiative recycling programmes

onsumer goods company anofi Consumer Healthcare has partnered with US-
CMarico has joined a Sbased recycling initiative TerraCycle to make its
su st a in a ble pa ck a gin g product packaging and aerosol containers recyclable.
partnership led by Dow and Two programmes will be introduced to allow customers
Lucro Plastecycle. In February, to recycle empty Gold Bond, Cortizone-10 and Selsun
Dow and Lucro Plastecycle Blue packaging. The first recycling programme is
partnered to develo p for Gold Bond aerosol spray cans. Consumers can
polyethylene (PE) film solutions participate in the programme by signing up online on
using post-consumer recycled TerraCycle. The programme page provides instructions
(PCR) plastics. Marico’s joining on how to ship empty aerosol containers to TerraCycle
the partnership is expected for recycling. The second programme is for other Gold
to help Dow meet its goal of procuring, reusing or Bond product packaging, as well as Cortizone-10 and
recycling 1MMT of plastics by 2030, as well as driving Selsun Blue packaging. Interested consumers can sign
the adoption of PCR in sustainable packaging in the Asia up for the programme on TerraCycle’s non-aerosol page.
Pacific region. Dow Packaging and Speciality Plastics Packaging that can be shipped for recycling includes
Asia Pacific commercial vice-president Bambang Candra plastic tubes, cartons, tubs, sticks, dark plastic bottles,
said: “We are pleased to welcome Marico, a leading pumps and caps. The collected packaging and aerosol
consumer goods company in the health, beauty and container waste will be melted into hard plastic and
wellness space, join us in partnership and leading the way remoulded to make recycled products, including park
in India by offering circular packaging options through benches and picnic tables. TerraCycle CEO and founder
Dow’s innovative resins and Lucro’s expertise as a high Tom Szaky said: “Skincare is a daily routine we all share.
quality, innovative and recycled-content flexible film We each have our personal preferences as it relates to
manufacturer.“This partnership places all the valuable the brands and products that we use, but we don’t often
stakeholders along the road to sustainability, with the
aim to meet market demands for brands seeking to use
more recycled content in their packaging.” Marico supply
chain and IT chief operating officer Jitendra Mahajan
said: “Sustainability is a long-term commitment and a
way of life at Marico. We are constantly working towards
making a difference by adopting every possible measure
that will propel us further along the road to secure a
sustainable future. “Furthering our ongoing programmes
towards integrating circularity principles in product
packaging, this partnership with Dow is significant as
it enables us to use PCR resin, which helps reduce our consider what happens to the packaging once all the
carbon footprint.” “We have always been passionate product is gone.“With the Gold Bond, Cortizone-10 and
advocates for recycling post-consumer waste and believe Selsun Blue recycling programme, along with the Gold
that there is a lot of value that can be derived from it,” Bond aerosol recycling programme, Sanofi Consumer
said Ujwal Desai, co-founder and managing director of Healthcare has considered the end-of-life options
Lucro. “Collectively we are looking forward to supporting for their packaging and partnered with TerraCycle to
brands owners in meeting their sustainability goals ensure that it never sees landfill.” Participants can
through the development of PCR-based sustainable earn points for every shipment of waste they send to
packaging solutions.” TerraCycle through the programmes.

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