Page 50 - Plastics News May 2023
P. 50

Innovative cosmetics refill containers from Stella McCartney beauty made
          with up to 90% of SABIC’s certified renewable polymers

              omprehensive  value  chain col-  over  by  providing  efficient  drop-in  model of sustainable packaging.
          Claboration achieves  cosmetics  solutions with no compromise in pro-  SABIC’s  certified  renewable  poly-
          market breakthrough with refill con-  cessability, purity, quality or conveni-  mers  include various polypropylene
          tainers and caps made almost entirely  ence.”                          and polyethylene  materials  derived
          using mass-balance certified polymers   The new refill containers have been  from second  generation  renewable
          from SABIC’s TRUCIRCLE™ portfo-    designed for use with STELLA Alter-  feedstock,  that  is selected  to avoid
          lio                                Care Serum and Restore Cream.  direct competition with human food

          •  Plant-based renewable feedstock  They feature three SABIC polyolefin  and animal feed production and is not
              supports vegan branding of cus-  resins  with  a combined  mass-bal-  linked to any direct or indirect chang-
              tomer                          anced  certified  renewable  feedstock  es in land. A cradle-to-gate  lifecycle
                                             content of up to 90% and meet with  analysis  has  confirmed  the  superior
          •  Refillability, use of renewable ma-  the vegan branding of the cosmetics  sustainability of these polymers, con-
              terials  and recyclability  combine   manufacturer. The  container  heads  cluding that each kg of the company’s
              to deliver a role model of sustain-  are molded in an impact resistant  bio-based resins reduces CO2 emis-
              able packaging
                                             SABIC® HDPE polyethylene  (PE)  sions by an average of 4 kg as com-
          SITTARD, THE NETHERLANDS,  material by Texen, a major player in  pared to fossil-based virgin alterna-
          May 5, 2023 - SABIC, a global leader  the  market  of sustainable cosmetics  tives, while at the same time cutting
          in the chemical industry, has joined  packaging products. For the container  fossil depletion by up to 80 percent.
          forces with Stella McCartney Beauty  bodies, Leygatech, a leading manufac-  In addition, these plant-based materi-
          and three renowned French plastic  turer of barrier and multi-layer films,  als facilitate the change-over from ex-
          converters  (Texen,  Leygatech  and  supplies  a  film  made  from  SABIC®  isting fossil-based applications without
          STTP Emballage) to create a set of in-  LLDPE (linear low-density  polyeth-  compromises on purity, quality, safety
          novative new skin and eye care refill  ylene),  which is then  processed and  or convenience.
          containers  produced  with  certified  printed for finishing the containers by   The mass balance of  the renewable
          renewable  polymers  from SABIC’s  STTP Emballage, a specialized provid-  feedstock in the SABIC materials is
          TRUCIRCLE™  portfolio. The con-    er of film lamination and flexographic   validated by independent third-party
          tainers,  which have already been  printing services. Flip top closures in-  accounting  according to the  widely
          introduced in the market in North  jection molded by Texen in SABIC®   recognized International Sustain-
          America and the United Kingdom, are  PP polymer complete the packaging.  ability  &  Carbon  Certification  (ISCC
          considered a global breakthrough in   Together  with  the  refill  concept  of  PLUS) regime, following a set  of
          responsibly sourced and implement-  the durable Stella McCartney Beauty  clearly defined and transparent rules.
          ed cosmetics packaging.
                                             containers,  the dedicated  use of re-  The approach allocates the  renew-
          Abdullah Al-Otaibi, General Manager,  newable raw materials aligns with  able content  used in the production
          ETP  &  Market  Solutions  at  SABIC:  consumer demands for a more re-  and conversion of the plastic materi-
          “This  innovation  marks  a  significant  sponsible use of packaging resources.  als to the ultimate application. The
          step  forward in  transforming  the  In addition, once the containers have  certification also provides traceability
          packaging of cosmetics and skin care  reached the end of their usable life-  throughout the partners’ entire sup-
          products to fully sustainable material  time,  the material value of the PP  ply chain from the feedstock to the fi-
          alternatives.  Moreover,  it  also dem-  and PE polymers  can be recovered  nal product and allows brand owners
          onstrates that our certified renewable  through  established  polyolefin  recy-  to document the sustainability of their
          polymers can facilitate  the change-  cling – altogether making this a role  packaging towards consumers.








          50   PLASTICS NEWS                                                                              May 2023
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