Page 55 - Plastics News Issue May 2025
P. 55
BUSINESS NEWS
The drinks giant will replace the current packag- work, led by the Swedish Consumer Agency and
ing claim, which states ‘I am a bottle made from the Hungarian Competition Authority.
100% / 50% recycled plastic* [bottle, not label
and cap]’, with ‘I’m a bottle, excluding label and Following the discussion, Coca-Cola also agreed
cap, made from 100% / 50% recycled plastic’, to make the above changes and replace label
over the coming months. claims that state ‘Recycle me again’ with ‘Re-
cycle Me’, to make it clearer to consumers that
The revision comes after the BEUC and its mem- there is not a closed loop in the recycling pro-
bers, with the support of environmental or- cess.
ganisation ClientEarth and Ecos (Environmental
Coalition on Standards), filed a legal complaint In addition, the Commission called on Coca-Cola
in November 2023 against companies includ- to ensure that product labels and marketing ma-
ing Coca-Cola Hellenic Bottling Company, Nestlé terials do not mislead consumers about the envi-
S.A and Danone S.A., over ‘misleading’ recycling ronmental benefits of the packaging “by combin-
claims. ing them with other green claims or symbols.”In
a statement, a Coca-Cola spokesperson said:
They suggested phrases such as ‘100% recy- “The commitments we’ve voluntarily aligned
cled’ and ‘100% recyclable’ were inaccurate, due with the CPC Network underline our shared am-
to additives, inks and colourants being used in bition of providing clear and factual information
other components such as bottle tops and la- about our products to consumers. We will be im-
bels. The European Commission said it had been plementing these changes in the coming months
contacted by Coca-Cola after receiving the alert and will continue to develop our approach as the
and voluntarily engaged in a dialogue with the needs of our consumers evolve.”
Consumer Protection Cooperation (CPC) net-
Odour Neutralizer additive masterbatch
use. Kandui has developed Odour Neutralizer
additive masterbatch which is a cost-effective
solution for long-lasting & efficient odour con-
trol improving the product quality and enhanc-
ing consumer satisfaction. This additive master-
batches is eco-friendly, non-toxic & safe. The
grade also complies with RoHS directive making
it consumer friendly. It is also easy to incorporate
& its performance can be customized & it can
be used in, virgin as well as in recycled material.
The dosage level is 3-4 % & can be optimized
based on odour severity. Applications includes:
blow and injection moulded containers, flexible
rticles made from reprocessed plas- packaging, automotive Interiors, packaging with
tics, can sometimes develop unpleasant recycled content, household goods, garden
Aodours due to volatile organic compounds products, industrial equipment etc.
that can be absorbed or generated during the
recycling process or from the original material's Source – KANDUI INDUSTRIES
May 2025 PLASTICS NEWS 55
