Page 59 - Plastics News November 2019

proDuCt news

Dow Presents High-Gloss Coating Nestlé Pure Life launches new

for PE Packaging 100% rPET water bottle

ow introduces a new optical finishing for polyethylene rinking water brand Nestlé Pure Life has launched
D(PE)-based packaging to support brand owners Da new 330ml bottles for kids made from 100%
and converters in addressing recyclability targets. The recycled plastic (rPET) in North America.The new
OPULUX HGT Optical Finishes can help replace PE/ bottles feature four DC characters such as Batman,
PET or PE/BOPP laminated packaging structures with a Wonder Woman, Superman and Shazam. The bottle is
PE-based concept that offers high thermal and chemical 100% recyclable, including
resistance and delivers excellent optics. OPULUX™ HGT, the cap. It features some
which is suitable for many packaging formats, has been special effects that are
recognized as a breakthrough technology at this year’s intended to motivate
Edison Awards. “We’re constantly looking at ways to kids to drink more water.
re-think the status-quo of packaging to advance the circular According to Nestlé Pure
economy,” said Izzat Midani, marketing manager EMEA at Life, the water bottle will
Dow Packaging and Specialty Plastics. “With OPULUX HGT, serve as a healthy option
we are able to simplify the packaging structure to help to sugary drinks. Warner
enable recyclability while maintaining the shelf appeal of Bros. Consumer Products
the final package.” OPULUX™ HGT is a high-temperature, franchise management
high-gloss varnish applied to surface-printed PE films of and marketing senior vice-
flexible packaging. It allows for broadening the processing president, Maryellen Zarakas said: “DC Super Heroes
window of the films and helps expanding the PE film are among the most popular in the world and this new
performance. While replacing laminated substrates like line of bottles is a great way to appeal to families
OPET and BOPP in the outer layers with a monoply PE- with kids while reinforcing healthy choices.“We are
based film, structure simplification and high conversion also teaching kids that every positive action towards
efficiency are accomplished. Converters can leave out the creating change is what being a superhero is all about.”
lamination step and benefit from a wider coating weight Nestlé Waters North America has used new technology
to produce sleeve labels for the bottle, which are more
compatible with the recycling process. This helps to
ensure the bottle is 100% recyclable. Consumers do not
have to remove the label before disposing of the bottle.
To ensure both the bottles and the sleeve labels are
fully recyclable, Nestlé Waters North America is using
new labels that are more compatible with the recycling
process.Unlike some other sleeve-wrapped products,
this new sleeve label technology does not require
consumers to remove the label before recycling;
consumers can simply place the cap back on the bottle
when finished and discard in the recycling bin.Nestlé
Waters North America chief marketing officer Yumi
range as well as reduced wash downs. By combining Clevenger-Lee said: “We are excited to team up with
OPULUX™ HGT Optical Finishes with Dow’s innovative Warner Bros. and DC to make drinking water more fun
PE-based polymer solutions1 , brand owners and converters for families with kids. “By featuring characters kids look
can redesign packaging for recyclability and achieve key up to, along with a 100% recyclable bottle made with
packaging properties such as stiffness and dimensional 100% recycled plastic, we are doing our part to help
stability, as well as remarkable glossy finishing. keep both families and the planet healthy.”

59
61 November 2019 Plastics News