Page 62 - Plastics News November 2019

proDuCt news

AstroNova Introduces In-line DS Smith launches two

Digital Label Press and Finishing e-commerce packs for beverage
System brands

stroNova, Inc., a leader in data visualization K packaging company DS Smith Plastics has developed
Atechnologies, announced the global launch of the Utwo e-commerce packs for beverage brands and
TrojanLabel T5, a larger version of the company’s distributors. The first pack is an (R)Ecommerce lid,
popular TrojanLabel T4 professional label press and
finishing system with the addition of UV flexo varnish
capabilities. The TrojanLabel T5 all-in-one digital print
and finish in-line labeling solution is built on AstroNova’s
industry-leading TrojanLabel T3 Digital Inkjet Label Press
platform integrated with a smart, compact converter unit
featuring UV flexo varnish, lamination, rotary die-cutting,
slitting, and waste removal. Following the introduction which is a secure, locking and resealable solution
of the T4 two years ago, the T5 is the company’s latest that transforms a standard crate into an e-commerce
high-production label printing and converting solution pack. The lid features a specially designed chip that
can organise collection through an app once the pack
is empty. The technology can also place a new order
on an e-commerce website. Designed for glass bottles,
the second product Giftbee is a reusable e-commerce
pack with two reusable Fillbee six-packs. Giftbee is
suitable for marketing campaigns such as product
launches or event tie-ins as it can be branded with
large in-mould labels or embossed wording. DS Smith
Plastics managing director Paul Baeyens said: “We
have over 30 years of experience perfecting reusable
beverage crates and we are best-placed to introduce
the first e-commerce solution for brands or distributors
looking to tap into the e-commerce market. “It fits
for the professional printing market. The T5 adds several seamlessly into existing production and distribution
additional enhancements such as spot and gloss varnish, processes because the crates are fully stackable with
lamination, slit and rewind, and cold foil application the lid, both in columns and cross-stacked. “Without
for silver, gold, and metallic decorative accents, all in a
single compact platform. “The T5 is a great step up in our
offerings, providing professional printers and large brand
owners with a high-performance system that delivers great
results from start to finish,” said AstroNova President and
CEO Greg Woods. “We are excited about the addition of
this unique, versatile solution to our TrojanLabel family
of professional digital color label presses and specialty any machinery investment or separate production
printers.” With the addition of the T5 to its ever- lines, you still access the incredible potential of online
expanding product line-up, AstroNova continues to offer sales and generate unbeatable brand loyalty through
a broad range of products to suit a variety of labeling loop-ready packs that can be ordered again and again
and production needs. T5 was demonstrated for the first with the click of a button.” The two packs will enable
time in September at Labelexpo Europe 2019. The T5 is the beverage brands and distributors to deliver their
already up and running at customer sites in Europe and products directly to customers, as well as support
the United States. repeat purchases and increase brand loyalty.

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