Page 37 - Plastics News October 2024
P. 37
COMPANY NEWS
ExxonMobil announces launch of Signature Poly-
mers
standardisation and naming simplified to im-
prove portfolio navigation and product se-
lection.
♦ A new Signature Polymers Academy fo-
cused on delivering training and workshops
for our customers in key markets.
“We are proud of the long history we have with
our customers in markets around the world,”
said Juhan Robberts, senior vice president,
he stated brand ambition of Signature ExxonMobil. “As our industry faces increasing
Polymers is to become the industry’s challenges, we believe our position as a leading
Tmost valued global partner through im- global polyolefins supplier puts us in a unique
proved service and partnership. ExxonMobil will position to deliver a new level of service and
introduce new programmes that inspire and in- partnership to our customers. We are elevating
form the way it positions products and provides our customer experience and launching our new
support to help customers innovate, strategise, brand structure as a commitment to this promise
and grow. This approach will enable custom- to deliver enhanced service and partnership.”
ers to be more confident in meeting the value
chain's complex challenges by removing com- To better equip team members to serve as part-
plexity and inspiring enhanced collaboration. ners, all Signature Polymers employees are en-
rolled in comprehensive training to recognise
♦ Polyolefin products are now combined un- methods and opportunities to listen, learn, and
der a single portfolio brand, Signature Poly- collaborate to ultimately meet customer needs
mers. and enhance customer experience.
♦ Several new initiatives and strengthened
The Signature Polymers group is providing plat-
programmes to demonstrate this commit-
forms to facilitate collaboration and exchange of
ment to customers, some examples include:
ideas. New, exclusive PolyView industry events
♦ Established customer commitments to un- are designed to increase dialogue between in-
derpin the enhanced approach to serving dustry leaders and bring together experts from
customers and the broader value chain. across the value chain to address the challenges
and opportunities in the plastics industry.
♦ New “PolyView” events to facilitate indus-
try dialogue through sharing market insights As a result of industry feedback, the ExxonMobil
and bring together the broader value chain. polyolefins portfolio is now organised according
to a benefit-led customer mindset.
♦ Signature polymers product architecture
October 2024 PLASTICS NEWS 37
