Page 64 - Plastics News Issue September2025

PRODUCT NEWS
-based masterbatch to reduce the scatter-
ing and increase reflectivity.
♦ Adjust the processing temperatures to a
minimum to minimize degradation of poly-
mers that will cause roughening of surfaces.
♦ Optimize gloss potential of plastic plastics
which are high gloss, using the techniques of
mold polishing.
♦ Flavor injection moulding additives, which
can assist in reaching a better melt flow, and
reduce flow marks.
Becoming acquainted with these factors and
learning to manage them is the best way of
achieving maximum gloss potential in the prod-
uct.
Selecting the Right White Masterbatch: A De-
cision Matrix
There are numerous formulations that have been
developed in the market at the same time and it
is thus quite difficult to identify the right white
masterbatch. Thessre is a decision matrix which
can be answered:
What is the Final application? (-whiteE.g. pack-
aging, automotive, medical)
How much plastic opacity is needed?
Is glossy plastics a beauty need?
♦ Which polymer is in use; PE, PP, ABS, PET?
♦ Does it have control/UV protection require-
ments?
♦ Are injection moulding additives required in
order to achieve a better flow or stability?
64 PLASTICS NEWS
The close contact with the masterbatch suppli-
ers to create specificity in the formulations in this
regard of course takes care of optimum perfor-
mance, less waste and better products.
Market Insights: Trends in White Masterbatch
Demand
It is estimated to further exceed USD 4.5 bil-
lion by the year 2028 because of the increasing
growth on the aspects of packaging, healthcare
and consumer goods. With the rising economies
in Asia-Pacific, they are experiencing a growth
geometrical growth rate, more concentration
towards the beauty (superiority) and the robust-
ness of the plastic products.
Sustainable solutions have also become in high-
er demand and that is where innovation occurs
as TiO 2 based masterbatch with bio-resins and
recycled materials are developed without sac-
rificing masterbatch attributes such as gloss,
whiteness or stability. Moreover, automotive
OEMs are taking a plunge into investing in high
gloss plastics to substitute painted surfaces pro-
viding cost as well as weight saving advantage
to companies.
Conclusion: Where Performance Meets Aes-
thetics
White masterbatch is an important facilitator in
industries in the quest of perfect design and its
enhanced performance. It will improve the plas-
tic opacity and produce high gloss plastics and
ensure reproducible color performance.
Are you worried about the correct selection of
the white masterbatch products? Or are you
trying to understand the ways of enhancing the
gloss with the help of masterbatch? Whatever it
September 2025