Page 30 - Plastics News April 2019

FeAtures

Their unique offerings enables Digital Take back programs These technology solutions allow for 100% transparency
from different stakeholders involved Consumers, Bulk and traceability in which users can track and trace the
Consumers, Informal sector. status ofon-demand logistics, avail SMS, in-app and email
notifications, avail sustainability impact reports and
Their customer engagement app UZED promises digital
awareness at a massive scale to educate very large trace the life cycle for their products till the time it is
audience via downloadable app for Android and iOSusers. responsibly disposed of by the recycler. On top of this the
Brands can run awareness drives, take back drives through platform empowers waste-pickers increased collection
this app volumes and higher incomes, thus creating Win-Win
situation for all the stakeholders involved.
Recykals Digital Technology for Plastic EPR

Connect with users: Digitally connect with your users
and customers, driveawareness programs and push digital
content related to your company’ssustainability efforts.
Customized take back solutions:Brands can launch their
customized digital take programs inviting participation
from their consumers. Incentivize them by digital
distribution of discount coupons for subsequent purchases.
Provide options for doorstep pickup or drop at designated
dealer locations.

The plastics take back program also works with partner Fulfill EPR Targets: Recykal platform connects waste
businesses, allowing producer-brands to collect used generators with recyclers, thus helping both to close
plastics from its users. The example below shows the a transaction between them. Materials traded on
example of producer brand taking-back post-use packaging the platform can be attributed to the fulfillment of
from hotels and restaurants - it’s bulk-consumers! your EPR targets by disclosing necessary deal-specific
documentation and material movement details.

With IoT entering the waste management industry,
future of recycling looks promising.With RFID and sensor
technology, recycling and waste management systems
can be further optimized to increase productivity and
save costs while moving to a more sustainable future.
Finally, via awareness drives for the informal sector, IoT enabled applications are effectively improving
Recykal’s digital technology allows formassive awareness the waste management operations. Pre-defined
for the informal sector, allowing waste pickers the access routes, outdated methods of waste collection are
to brand’stake back plans. increasingly being replaced with sensor-enabled bins
and sophisticated waste management applications.

One of the salient features of any IoT enable application
is its ability of send and receive data in real-time.
This data is used for a multitude of applications.
With connected devices and cloud-based applications
in order, the waste management chain is becoming
ubiquitous with multiple points of interaction.Through
sensor enabled intelligent technology, dustbins, and
garbage cans can be connected to the Internet as
a “Digital Bin or Can”. As an “Internet of Product”,
these can be monitored, supervised and managed by
identifying fill levels with every waste dumping.

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