Page 8 - Plastics News August 2018
P. 8

Economically viable and versatile plastics are the dominant materials of our modern economy. Their production is
          expected to double over the next two decades. Yet only 14% of all plastic packaging is collected for recycling after
          use and vast quantities escape into the environment.

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          recycling rates, and introduce new models for making better use of packaging.
          The concept is not without challenges. For example those of thermodynamics and system boundaries that need to be
          resolved for CE to be able to contribute to global net sustainability.
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          research to secure that the actual environmental impacts of CE provides desired sustainability.

          It seems doable. All we have to do is re-think the nature of the economy from a different perspective. The intent
          then would be to discard the present ways and embrace Circular Economy. A platform for TURNING CHALLENGES INTO
          OPPORTUNITIES as a VISION FOR A CIRCULAR PLASTICS ECONOMY. Moving decisively towards a more prosperous and
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          This vision to be a reality calls for investment in innovative and disruptive solutions capable of turning challenges into
          opportunities. An action plan involving all players in the plastic value chain that includes raw material producers,
          product designers, converters, brand owners, retailers, consumers and recyclers aligned to achieve the goal is need
          of the hour.
          As an industry, we should welcome such a change for the very existence of the plastic industry, sustainability of which
          is in question.


                                                                                                      Hiten Bheda
                                                                                            president@aipma.net







































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