Page 62 - Plastics News August - 2023

quickly thanks to vacuum-fixed print- as tool and mould makers, packaging and technical possibilities and then
ing plates. KraussMaffei says that a and logistics, and the automotive in- printed, with KraussMaffei also han-
specially developed human-machine dustry. dling post-processing. The power-
interface ensures intuitive and simple For companies that want to see for Print has already implemented sev-
operation of the device. The intel- themselves whether the powerPrint eral components in this way, such as a
ligent machine design also ensures a is of interest to them, KraussMaffei moulding tool for the vacuum infusion
high level of work safety.The power- also offers the print-on-demand ser- process, a sand casting mould and a
Print is suitable for all industries that vice as an alternative to purchase. In charging column, among others.
require large-format objects with this service, applications are designed
consistently high product quality, such according to customer specifications

Packaging’s impact on consumer satisfaction and brand behaviour

brand NEUE Water.

Thicker bottles are perceived to be of
higher quality, and such perceptions
impact how customers view a brand’s
reliability and value, ultimately affect-
ing their intention to repurchase the
brand’s products.
Customer-brand relationships as
a function of product quality
Consumer-brand relationships are in-
fluenced by perceived product quality.
Higher product quality leads to brand
trust, which fosters enduring consum-
ertain packaging features are Packaging serves various functions, er-brand relationships.
Cseen as better quality and posi- including containment, protection, Packaging quality plays an essential
tively affect how people view a brand, communication, and utility. While role in building brand trust and, con-
leading to more profitable relation- containment, protection, and com- sequently, profitable consumer-brand
ships with consumers. munication are relatively straightfor- relationships.
The packaging of consumer products ward to measure, package utility’s ef- Development of research hypoth-
plays a crucial role in the overall con- fectiveness is more ambiguous. eses
sumption experience. However, most Consumer experience during con- The research formulates several hy-
research in marketing and packaging sumption significantly affects product potheses to test the impact of pack-
focuses on pre- and post-consump- evaluations and brand perceptions. age quality on consumer behaviour
tion aspects, neglecting the impact of Water bottle quality as a key ex- and brand relationships. These hy-
packaging on consumption satisfac- perience indicator potheses include comparisons of thick
tion and brand relationships. and thin bottles’ perceived quality,
In the case of bottled water, the qual-
A pioneering study conducted at the ity of the bottle itself can influence changes in brand perceptions based
California Polytechnic and State Uni- brand preference. on package quality, and differences
versity explores the role of bottle in consumer-brand relationships due
quality in bottled-water consumption This is evident in a recent collabora- to package quality. The California
satisfaction and its effects on brand tion between plastic packaging manu- study employs a mixed experimental
perceptions and consumer behaviour. facturer Berry Global’s creation of design with different bottle condi-
The role of package utility in brand a new 100% recycled polyethylene tions for two brands of bottled water,
terephthalate (rPET)-made plastic
value bottle for European luxury water along with an unbranded condition for
package quality comparison.
62 PLASTICS NEWS August 2023
62 PLASTICS NEWS
August 2023