Page 35 - Plastics News December 2017

INTERNATIONAL NEWS

Chakravarthi AVPS appointed as Less than 30 percent of young

Global Ambassador of WPO. UK consumers recycle

hakravarthi AVPS is appointed here is a lack of awareness about recycling among
Cas Global Ambassador of World Tyoung United Kingdom citizens aged between
Packaging Organisation, WPO.This 18-24, with fewer than 1 in 3 recycling plastics, according
appointment took place in Rio de to a new survey commissioned by PlasticsEurope and
Geneiro, Brazil in the 99th board
meeting of WPO.

The World Packaging Organisation
is the apex body in the field of packaging.

Chakravarthi a popularly known packaging professional
in India has been in paper,printing and packaging field
for over three decades. He is Managing Director of an
innovative packaging company Ecobliss India. At Ecobliss,
they offer various packaging solutions that comprises a
combination of plastic and paper conversion.
RECOUP. The survey, with over 4,100 participants
He is also Winner of Worldstar awards (the highest in
packaging excellence) for five years in a row with 100% from the U.K., Germany and Poland, also showed
success, a World Record! that despite a low 29 percent recycling rate among
the youth, the U.K.’s rate stands above Germany’s
He has served as chairman of IIP, Hyderabad and has 24 percent and Poland’s 18 percent When it comes to
been on the board of Indian Institute of Packaging over a the average population, only 45 percent of consumers
decade.He is actively associated with Packaging activities, recycle all plastics after using them in the U.K.
worldwide for a long time and has been on management This compares against 51 percent in Germany and
committees of various national and international
organisations. 35 percent in Poland. The main reason most consumers
cited for not recycling was confusion and being “ill-
Chakravarthi is Instrumental in developing various informed” about what types of plastics are accepted
pharmaceutical compliance packs for US and regulatory for recycling. In Poland, respondents cited other
markets! barriers, with 17 percent saying they were not willing
Founded September 6, 1968 in Tokyo by visionary leaders and another 17 percent describing it as "inconvenient."
from the global packaging community, the purposes of the Consumers, however, showed their preference towards
organisation include to: recycling, as opposed to landfilling in terms of waste
• Encourage the development of packaging technology, management, with 93 percent in the U.K. voting for
science, access and engineering; recycling. The figures for Germany and Poland were
95 percent and 94 percent.
• Contribute to the development of international trade;
and The survey concluded that a large number of Germans,
74 percent, as well as a majority of British and Polish
• Stimulate education and training in packaging.
citizens (64 percent and 54 percent respectively) were
The vision of WPO is eager to know more about what happens to plastics
“Better Quality of Life, Through Better Packaging, once they are collected. When questioned about their
For More People” awareness and understanding of environmental terms,
there was a clear divide between the three countries.
WPO is committed to educating people about the value
that packaging adds to Society, not only for food but for In the U.K., at 81 percent, there was a high level of
beverages, pharmaceuticals, and virtually every product awareness and understanding of sustainability and
used by consumers and industry alike. 88 percent knew about carbon footprint.

35 December 2017 Plastics News