Page 54 - Plastics News December 2020
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DS  Smith  and  Touchguard  to  develop  virus-          Amcor launches recyclable PVDC-free shrink
         resistant cardboard packaging                            bag for packaging perishables



















             ackaging solutions provider DS Smith has partnered      ackaging  company  Amcor  has  launched  a
          P with  surface  coating  technology  Touchguard  to    Precyclable PVDC-free shrink bag for packaging of
          develop  bacteria  and  virus-resistant  sustainable    fresh  and  processed  meat,  poultry  and  cheese
          cardboard  packaging.  The  company  will  launch  the   products. Named as Eco-Tite R, the new packaging can
          new range of packaging across its operations in Europe   be  recycled  in  existing  polyethylene  (PE)  plastic
          and  North America.  DS  Smith  design  and  innovation   recycling streams. The new shrink bag, the company
          director Alan Potts said: “Whilst it would never replace   claims, will extend shelf-life, maintain food safety,
          good hygiene practices and due care, this technology    and reduce food waste. The multi-layer and mono-PE
                                                                  packaging will initially be launched in Europe. Amcor
          has the potential to bring a real and proven additional
                                                                  meat and fresh produce marketing manager Rosalia
          layer  of  protection  to  our  customers  and  their
                                                                  Rosalinova said: “Through our packaging expertise and
          consumers as packaging moves across the supply chain.
                                                                  commitment to sustainability, the team has overcome
          “Importantly,  this  technology  maintains  the
                                                                  a  challenge  for  the  industry;  developing  a  high
          sustainability  of  our  products  and  it  is  100%
                                                                  performance  shrink  bag  that's  PVDC-free  and
          recyclable.”  The  new  patented  technology  will  be
                                                                  recyclable, while maintaining food safety. “This is a
          AATCC100 (MOD), ISO18184:2019 (MOD) certified and        great step-forward for consumers and an example of
          will be used on bacteria and viruses including envelope   how  the  removal  of  problematic  materials  from
          viruses.  It  has  proven  kill  rate  of  99.5%  within  15   packaging  –  something  the  industry  is  increasingly
          minutes  on  bacteria  types  and  envelope  viruses    focussed  on  delivering  –  can  provide  us  with  safe,
         thereby  removing  person-to-person  transfer  of        secure and recyclable packaging.” Amcor Eco-Tite R
         infections such as MRSA and E.coli. Additionally, the    provides resistance to oxygen and water vapour even
         technology is compliant with BfR36 recommendations       when  exposed  to  high-moisture  environments
         for food-contact materials. Touchguard inventor and      including  cooler  cases  and  refrigerators.  The
         CEO  Julian  Dugdale  said:  “Our  partnership  with  DS   packaging  will  replace  PVDC  packaging,  which  are
                                                                  used  by  European  meat  and  cheese  producers.
         Smith  provides  us  with  an  opportunity  to  bring  our
                                                                  Additionally,  the  packaging  is  certified  by  an
         patented  Touchguard  technology  to  the  market  at
                                                                  independent testing lab cyclos-HTP institute. It can be
         scale through its sustainable packaging offer. “With its
                                                                  recycled  in  places  which  has  appropriate
         manufacturing reach across Europe and the US and an
                                                                  infrastructure, including Germany, France, Italy, The
         extensive  e-commerce  and  fast-moving  consumer
                                                                  Netherlands, Norway, Austria and Spain. The company
         goods customer base, we will be able to offer a range of
                                                                  added that the development is part of its initiative to
         solutions to support changing consumer habits.” The      make all its packaging recyclable or reusable by 2025.
         packaging firm said that the new range will support the   In September this year, Amcor developed the world's
         sustainable  packaging  market  with  scope  across  a   first  recyclable  flexible  retort  pouch  for  consumer
         variety  of  areas  including  e-commerce  and  food     products  following  several  years  of  research  and
         packaging.                                               investment.



           DECEMBER  2020                                    54                                     Plastics News
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