Page 54 - Plastics News February 2018

PRODUCT NEWS

Blend colours launches OXYGREEN Borouge launches new plastic

solutions for Indian packaging
lend colours launched its OXYGREEN Oxo-biogradable
BMasterbatch at the recently held Plastindis 2018 market
at Gandhinagar. Plastic is the most effective material
ever invented for protecting our food and other goods joint venture of Abu Dhabi National Oil Company
from damage and contamination: A (ADNOC) and Austria-based Borealis, Borouge
better managing plastics waste launched its new range of plastic solutions for the Indian
by each one of us is the need of market at the ongoing Plastindia 2018 at Gandhinagar.
the hour. Blend Colours, have Borouge showcased a range of creative plastics
taken an innovative step forward solutions, including the breakthrough flexible packaging
towards making plastics safer for polymer Anteo, a new family of linear low density
this planet. “People can now add polyethylene (LLDPE) packaging grades for the global
our OXYGREEN.’(India’s first oxo packaging market. Also it showcased a collection of
biodegradable additive, which has greenhouse and irrigation materials for the agriculture
been tested under ASTM standards) to plastic products market, polyethylene and polypropylene pipe system
so that they can go back to the earth. Our OXYGREEN is materials for the infrastructure and construction
the oxo-biodegradable technology that helps the plastic industries and power cable solutions for country’s
product to degrade faster into the plastic product to growing energy grids. Borouge announced its new brand
degrade faster into the enviorment, “ emphasized Shailesh platform, Inspiring Tomorrow for the Indian market.
Lahoti, Director, Blned Colours Pvt. Ltd. OXYGREEN can be
used for a wide range of applications including shopping
bags, agricultural mulch films and flexible packaging.

By adding OXYGREEN to plastics processing, there will be
no changes to the process and the product behaves like
a conventional product during its intended service life.
Soon after the plastic is discarded (different disposal
environments), the OXYGREEN technology is activated
by nature sunlight/heat. This activation will help the
plastic lose molecular weight and turn it into hydrophilic
molecular fragmentation, which helps faster degradation. “At Borouge, we recognise that plastics help to solve
The OXYGREEN technology will be available globally global challenges and are an essential part of everyday
across 40 countries. life.
Blend Colours dealer network is spanning all over India, This motivates us to develop and provide solutions that
covering all major regions for marketing & distribution create value for our customers and communities around
of our products:Chennai (Branch Office), Delhi, Mumbai, the world,” said Wim Roels, CEO, Borouge Pte Ltd. “We
Ahmedabad, Bangalore, Pune, Kolkata, Nagpur, Raipur, have recently introduced Anteo to customers in New
Daman, Baroda, Kanpur, Indore, Madurai, Ludhiana, Jaipur Delhi and the response has been exceptional. We’re
and Trisshur. excited to be back to highlight not only the technical
benefits of Anteo, but also how it creates value for our
Internationally Blend Colours is continuously expanding
customers,” informed Michael Pell, Borouge’s Senior
its export foothold.
Vice-President of Marketing.

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March 2017 | Plastics News
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