Page 25 - Plastics News January 2018

India’s automotive industry is moving forward at a rapid
pace. Being at the forefront of innovation, we recently
launched our latest AD/EPDM/UV automotive series as the
preferred material solution for applications requiring UV
resistance and adhesion to EPDM rubber, particularly for
automotive exteriors.

Sales force market penetration strategy

The above milestones demonstrate KRAIBURG TPE’s
tireless endeavors to increase its brand awareness in
India, in line with the local sales activities in the country.

However, there is more yet to be done, as Mr. Aditya
Purandare, Managing Director of KRAIBURG TPE India
says. “The Indian market is still very fragmented with
a relatively poor infrastructure and local preferences
in language and culture. Owing to this, the only viable
strategy is to penetrate the market with a sales force
stationed locally close to potential customers.”
About KRAIBURG TPE

KRAIBURG TPE (www.kraiburg-tpe.com) is a globally
operating manufacturer of Thermoplastic Elastomers.
Founded in 2001 as a subsidiary of the long-standing
KRAIBURG Group founded in 1947, KRAIBURG TPE assumed
a pioneering role from the very beginning. With production
plants in Germany, the USA and Malaysia, the company
offers a broad portfolio of compounds for automotive,
industrial and consumer applications, as well as for
medical applications, which are subject to stringent
regulations. The well-known THERMOLAST®, COPEC®,
HIPEX® and For Tec E® product lines offer manufacturers
numerous benefits with respect to product design and
processing in injection moulding and extrusion processes.
KRAIBURG TPE offers reliable service, innovation and
worldwide customer orientation with custom engineered
product solutions. The company is certified to ISO 50001 at
all locations in Germany and Malaysia and to ISO 9001 and
ISO 14001 at all locations worldwide. In 2016, KRAIBURG
TPE, with about 550 employees, earned revenue of 167
million euros.

25 Januar y 2018 Plastics News