Page 62 - Plastics News July 2023
P. 62

IN THE NEWS






          4 ocean sets new plastic trash collection record

                                                                                 The  company funds its activities  in
                                                                                 various ways, one of which is by sell-
                                                                                 ing bracelets - the company promis-
                                                                                 es to ‘pull a pound’ of marine debris
                                                                                 from the world’s oceans, rivers, and
                                                                                 coastlines for each bracelet sold. The
                                                                                 bracelets are made with glass beads
                                                                                 strung  on 4ocean plastic. According
                                                                                 to Schulze,plastic pollution dispropor-
                                                                                 tionately impacts poor and marginal-
                                                                                 ized communities around the world.
                                                                                 “All of our captains and crews live in
          ‘We’ve built an entire business’   company’s recovered materials from   the  communities  we serve  and are
                                             recovery through their entire supply
            ince launching in 2017, 4ocean, an                                   hired as full-time  employees.  All of
          Socean cleanup company based in    chain, was independently audited and   our bracelets are handcrafted by ar-
          Boca Raton, Florida, has been  dedi-  verified by GreenCircle Certified.  tisans living  in either  Guatemala or
          cated to cleaning the waterways of the  4ocean  recovers  plastic  waste  and   Bali. Every bracelet purchased funds
          world. Now operating in 12 locations  other debris from oceans, rivers, and   our cleanups and creates  jobs that
          across three countries worldwide, in-  coastlines and transports this back to   provide the steady income people in
          cluding the USA, Guatemala, and In-  local facilities,  where it is weighed,   these communities need right now.”
          donesia, it has grown into the leading  documented, washed, and sorted by   4ocean has also announced a part-
          ocean cleanup company. In doing so,  type and colour.                  nership with Corona International to
          it has made history: in a world first, it   Depending of the type of plastic, it is   reduce plastic pollution in the oceans
          has recovered the most plastic waste   then recycled or alternatively extrud-  by moving collection efforts upstream
          and man-made  debris  from the  wa-  ed into plastic lumber. If the material   into highly polluted rivers. One of the
          terways ever recorded by a single or-  is truly at the end of its lifecycle, and   most polluted rivers in Central Amer-
          ganisation - 30 million pounds worth,   cannot be reused or recycled, 4ocean   ica is the Motagua River in Guatemala,
          or almost 13,700 tonnes.                                               which accounts for roughly 2% of all
                                             ensures this is either responsibly land-
          “4ocean is incredibly  proud to have  filled or sent to the Solid Waste Au-  the plastic waste entering the oceans
          accomplished  this  record-setting  thority in West Palm Beach, Florida,   each year. 4ocean has launched a
          feat” said Alex Schulze, 4ocean CEO  where it is converted into energy.  5-year  project,  called  ‘A  River  of
          and Co-Founder. “We’ve built an en-                                    Change from Corona x 4ocean’ to ad-
          tire business for the sole purpose of                                  dress this leakage, using containment
          cleaning  the  ocean.  With  hundreds                                  booms to to intercept and collect de-
          of local captains and crew members                                     bris as it flows downstream without
          recovering trash from our oceans and                                   restricting wildlife.
          coastlines seven days a week and the                                   “When they say a small group of dedi-
          support of  millions of  people doing                                  cated people can change the world,
          their part to prevent plastic pollution,                               believe them,” said Schulze. “Reach-
          I'm sure our work will have a lasting                                  ing 30 million pounds  of  plastic and
          impact on the ocean."                                                  trash removed from the oceans is just
          Schulze made the announcement af-                                      the  first  step.  We  still  have  a  lot  of
          ter the 4ocean TrashTracker, a propri-                                 work to do.”
          etary database used to document the






          62   PLASTICS NEWS                                                                              July 2023
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