Page 21 - Plastics News March 2022
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Smurfit Kappa Invests In Capacity Building Measures Clariant Re-designs Set-
up to Accelerate Austain-
Ability-Driven Growth
Clariant, a focused, sustainable, and in-
novative specialty chemical company,
today announced that it is introducing
a new global operating model for its
Innovation & Sustainability unit. The
reorganization aims to accelerate sus-
tainability-driven
innovation, which
is a key component
of Clariant's pur-
pose-led strategy
'Greater chemistry -
between people and
planet'. It is through such innovations
that the company will enable profitable
orrugated packaging company moving to large-scale production. “We growth."With this new organizational
CSmurfit Kappa has closed an in- bring all the relevant stakeholders to- structure, we will better connect key
vestment in its new Design2Market gether on the design journey from in- aspects of our new purpose-led growth
Factory in the Netherlands. The invest- ception through to production and, if strategy, namely Customer Focus, In-
ment involves adding a digital printer appropriate, certification, enabling cus- novative Chemistry, Leading in Sus-
and a die cutter to the factory, which tomers to use robust data and insights to tainability, and People. While culture
aims to streamline the end-to-end pack- get their products on to platforms such is core to bringing the purpose to life,
aging development process from design as Amazon and Alibaba.” A multidisci- the organization needs to be designed
to commercial launch. Design2Market plinary team is responsible for assisting in such a way that it best leverages the
is intended to allow quick prototyping the design process with customers. The existing innovative power that our
for pilot production, analysing the per- team will be involved from the initial customers value so highly", said Chief
formance of packaging. It also features design brief. Smurfit Kappa staff will Executive Officer Conrad Keijzer. The
laboratory facilities for field testing. The help clients develop customised proto- new organization was designed to opti-
factory is also designed to develop solu- types that can be manufactured quickly mally combine sustainability know-how
tions that meet sustainability and e-com- as part of their industrial pilot produc- with innovation power. Thus, it will be
merce requirements within the packag- tion phase. This allows packaging to be able to deliver sustainability innovations
ing industry. Smurfit Kappa innovation tested, refined and adapted quickly on a with an outstanding technical profile
and development vice-president Arco smaller scale before being launched on that create a meaningful impact for
Berkenbosch said: “The Design2Market the market. The Design2Market Factory Clariant's customers - and beyond - by
Factory provides our customers with the team has already built and evaluated helping them to undergo their own sus-
fastest way to launch their new pack- several solutions, including ‘frustration- tainability transformation. Innovation
aging solutions and has revolutionised free’ packaging for wine and shelf-ready & Sustainability will focus on three core
the development process. “It’s set up to packaging for detergents. The staff have agendas: climate-neutral and sustainable
provide them with a tangible prototype also tested some products from Smurfit operations, sustainability-driven port-
that can be tested with consumers and Kappa’s Better Planet Packaging range. folio change, and sustainability-based
subsequently refined and honed before
engagement.
21 PLASTICS NEWS March 2022