Page 55 - Plastics News September 2019

PRODUCT NEWS

Amcor produces PET bottles for Ball to replace plastic cups with
pasteurized beer in Brazil aluminium version

PFRU KDV FUHDWHG WKH ÀUVW 3(7 ERWWOHV IRU SDVWHXUL]HG ustainable packaging supplier Ball is set to introduce
Abeer in Brazil for New Age’s Salzburg craft beer brand. Snew recyclable aluminium cups as an alternative
The global supplier designed custom 600-milliliter containers to plastic under a pilot programme in the US. As part
for São Paulo–based beverage maker New Age Bebidas that RI WKH SLORW LQ WKH PHWDO SDFNDJLQJ ÀUP ZLOO UROO
combine a glass-like look and champagne-style base with out a limited supply of aluminium cups that will be
the convenience of lightweight and shatter-resistant PET. available at select locations such as entertainment
The PET design also features a crown metal cap that venues and major concessionaires.Using the new
replicates the standard glass bottle. The PET containers are aluminium cups, customers can replace plastic cups at
GHVLJQHG DV D UHSODFHPHQW IRU JODVV GXULQJ WKH ÀOOLQJ DQG
capping process and withstand the internal pressure and
high-heat conditions of the tunnel pasteurization process.
Amcor uses an oxygen scavenger barrier additive to prevent
oxygen ingress and egress, providing up to four months of
shelf-life. The bottle is compatible with existing recycling
streams and is 100 percent recyclable. The lightweight
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energy and CO2 emission reductions along the supply
chain, the supplier notes. “As the craft beer market
grows, we are partnering with brewers to achieve
attractive designs and cost savings with PET bottles,
while also meeting shelf-life requirements,” comments
Felipe Salles, Business Development Director for Amcor in home and in other areas, including indoor and outdoor
Brazil.“PET bottles offer design advantages over glass as venues across the country. According to the company,
they are lighter weight, more easily and safely portable the sturdy and durable aluminium cup is available in a
and unbreakable, 20oz size. Consumers can customise the cups by adding
while providing the logos and graphics of their choice. Ball chairman,
required barrier SUHVLGHQW DQG FKLHI H[HFXWLYH RIÀFHU -RKQ +D\HV VDLG
protection,” adds “As our customers and consumers increasingly seek
Rodolfo Salles, sustainable beverage packaging options, the launch
Re search and
Development RI WKH DOXPLQLXP FXS LV D VLJQLÀFDQW PRPHQW IRU RXU
company. “It is our responsibility as the leader in
Manager for aluminium beverage packaging to continuously innovate
Amcor in
Brazil.“Innovation DQG SURYLGH VROXWLRQV IRU RXU FXVWRPHUV :H·UH H[FLWHG
to bring the aluminium cup to market and expand the
and differentiation
are the names of product line next year and beyond.” Ball will also
the game in the encourage other companies to replace their plastic cups
craft beer market with the newly launched aluminium cups. Depending
in Brazil,” says Fabio Violin, President of New Age Bebidas. on the market demand, Ball is planning to expand the
´7KH ÁH[LELOLW\ RI 3(7 SDFNDJLQJ DOORZV XV WR GHYHORS aluminium cup portfolio by adding more additional
a unique replacement for glass that will deliver broad VL]HV LQ WKH IXWXUH 7KH SDFNDJLQJ ÀUP DOVR H[SHFWV
consumer appeal throughout Latin America.” Amcor is a WR LQFUHDVH SURGXFWLRQ DW LWV :HVWPLQVWHU &RORUDGR
global leader in developing and producing high-quality, facility by the end of 2020. Ball seeks to expand the
responsible packaging for a variety of food, beverage, adoption of the aluminium cups to restaurants, bars,
pharmaceutical, medical-device,and alike. convenience stores, breweries and retail locations.

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55 September 2019 Plastics News