Page 43 - Plastics News August 2024
P. 43
COMPANY NEWS
Berry Global expands use of recycled plastic in
personal care packaging
care packaging.
Elodie Roger, sustainability VP at Berry Global
CPI, emphasised the importance of both sustain-
ability and product performance in the beauty
packaging sector:
“Sustainability is a major requirement for beauty
packaging, but any recycled plastic for packs
has to meet the highest levels of performance in
terms of protecting and preserving the product
erry Global Group has announced that its and maintaining its quality and effectiveness.
B Circular range of beauty and person- “CleanStream recycled plastic meets these re-
Bal care packaging is now available with quirements and is already being used by several
CleanStream recycled plastic. leading personal care brands who are incorpo-
This move is expected to bolster the company’s rating up to 100% of the recycled plastic in their
sustainability credentials and provide brands packaging.
with a wider range of eco-friendly packaging op- “By making it available in our B Circular range, we
tions. are anticipating the forthcoming Packaging and
CleanStream, Berry’s proprietary technology, re- Packaging Waste Regulation and offering more
cycles nearly 40% of polypropylene (PP0 waste companies the opportunity to demonstrate their
collected from UK households. sustainability commitments with a wide choice
of aesthetically pleasing and consumer-friendly
This domestically sourced, mechanically recy- packs.”
cled plastic is suitable for contact-sensitive ap-
plications, making it ideal for the personal care Beyond the use of recycled plastic, Berry Global
industry. is pursuing other sustainability initiatives.
According to a life-cycle analysis (LCA), packag- These include developing reusable and refillable
ing produced with CleanStream emits approxi- packaging, optimising pack design for recycla-
mately 35% less carbon dioxide (CO) than virgin bility, reducing packaging weight, and utilising
plastic. renewable resources in the manufacturing pro-
cess.
The recycled plastic can be incorporated into a
variety of B Circular products, including closures, The company’s focus on sustainable packaging
dispensers, jars, and applicators. solutions aligns with the growing industry trend
towards eco-friendly practices and consumer
Berry Global said it has rigorously tested the ma- demand for environmentally responsible prod-
terial to ensure it meets the stringent quality and ucts.
performance standards required for personal
Source – Packaging Gateway
August 2024 PLASTICS NEWS 45
