Page 30 - Plastics News December 2020

Tetra Pak, Coca-Cola India and GIZ launch the Pepsi pledges 100% rPET bottles in nine EU
second phase of 'Alag Karo'
ith the support of the Municipal Corporation of
WGurugram (MCG), Tetra Pak India along with
Coca-Cola India and Deutsche Gesellschaft für
Internationale Zusammenarbeit (GIZ) GmbH, along
with SAAHAS an NGO, have extended their program
'Alag Karo' focusing on Waste Segregation at source in
Gurugram and also to select locations in New Delhi.
Marking the commencement of Phase 2 of the Alag Karo
program, the Municipal Corporation of Gurugram and
SAAHAS have signed an MoU to create awareness and
implementation of source segregation of waste at
Ward levels, including Ward No. 32. While Alag Karo
Phase 1 had targeted high-rise residential societies,
commercial complexes and institutions, the focus of
Phase 2 is directed towards other settlements like
independent houses, slums, small shops and street
markets in the city. The main objective of Alag Karo 2.0
is to enhance the understanding and sensitivity
towards sustainable waste management by promoting
source segregation, and sensitising over 100,000
people in the city. The program aims at achieving
improved recycling rates and reduction in dumping and
landfill, through formal engagement with 300 waste
workers for training on systematic waste collection and
processing. Additionally, the second phase of the
program will extend to New Delhi, reaching 2,000
households initially and will render support towards
existing Alag Karo RWA volunteers and apartment
communities of the program. Ishteyaque Amjad, Vice
President, Public Affairs, Communications &
Sustainability, Coca-Cola India & South West Asia said,
“At Coca-Cola India, we are driven by our vision of
creating a 'World without Waste'- recycling every
bottle or can that we sell by 2030. For this, we have a
three pronged strategy- Design, Collect & Partner.”
DECEMBER 2020 30
markets by 2022
lobal food and beverage company PepsiCo has
Genhanced its sustainability commitments with
new initiatives for Europe. The company pledged to
remove all virgin plastic from its Pepsi brand beverage
bottles in nine European Union (EU) markets by 2022.
As part of this move, PepsiCo will replace the brand's
packaging with recycled plastic from post- consumer
packaging recycled polyethylene terephthalate
(rPET). The transition will affect both company-owned
and franchise bottlers in the markets. Brands include
Pepsi MAX, Pepsi MAX Lima, Pepsi MAX without
caffeine, Pepsi Light, Pepsi Light without caffeine and
regular Pepsi. It is in line with the European
Commission's recycled plastics pledging campaign to
use ten million tonnes of recycled plastics for new
products in the EU market by 2025. Additionally, the
company will continue to implement the reuse and
refill systems such as SodaStream. PepsiCo Europe CEO
Silviu Popovici said: “Starting with these nine markets,
we are working to incorporate 100% recycled plastic
into our beverage bottles so we can minimise our use
of virgin, fossil-fuel based packaging.“We will also
look to go further and faster in other European
markets where the conditions allow. “Collaboration
between all stakeholders across the EU is central to
this issue. “We need to design packaging to be
recyclable, reduce the amount of packaging we use,
and make it easy for consumers to recycle.” Starting
next year, Germany, Poland, Romania, Greece and
Spain will switch to 100% rPET, while France, Great
Britain, Belgium and Luxembourg will implement the
commitment in 2022. With this move, PepsiCo expects
to eliminate more than 70,000t of virgin, fossil-fuel
based plastic annually. Additionally, it will reduce
carbon emissions per bottle by approximately 40%.
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