Page 32 - Plastics News December 2020

Sonoco joins Holy Grail 2.0 initiative for better LT Foods commissions new packaging line
plastic waste sorting
urugram-headquartered LT Foods has made
onsumer packaging provider Sonoco has joined Gfurther investment in the expansion of packaging
CHoly Grail 2.0, a digital watermarks initiative to
capabilities by commissioning additional packaging
deliver on sustainability goals. Facilitated by the lines in Rotterdam, Netherlands. The expansion is in
European Brands Initiative AIM, Holy Grail 2.0 seeks to
line with the 5-year growth strategy of the company.
investigate whether the use of digital technology can
LT Foods Consumer Food Company has been delivering
help achieve circular economy. It is the next iteration
the finest quality rice and rice based food brands,
of the broader pioneering project HolyGrail 1.0, which
providing taste and nutrition in more than 60
was facilitated by the Ellen MacArthur Foundation and
countries. The Company and its subsidiaries in India
partners from the entire value chain. Holy Grail 2.0
and globally are proud producers of organic agri
aims to prove the viability of digital watermarking
technologies on packaging for accurate plastic waste ingredients, supplying them to leading businesses in
sorting and increased recycling rates. Sonoco Europe and the U.S for the past 25 years. Its flagship
brands 'DAAWAT 'and 'Royal' enjoy leading positions in
India and US.LT Foods Europe commenced its

consumer technology staff vice-president Jeff Schuetz
operations in the Netherlands in 2017 to serve the
said: “At Sonoco we recognise the critical importance
European market. The company sells a wide range of
of developing sustainable packaging solutions that will
protect and preserve our planet for future generations. rice including popular varieties like Basmati, Thai
“Sonoco has been engaged in sustainability efforts Jasmine, Long Grain rice from this plant. The company
almost as early as our founding. “We are one of the few is located at Maasvlakte, Rotterdam which enjoys a
companies in our industry with a recycling business, locational advantage for rice import and distribution
and we are highly focused on creating more sustainable across Europe. Since its commencement 3 years back,
packaging as evidenced by the introduction of our LT Foods has expanded its customer base and has
EnviroSense line, packaging with tomorrow in mind. established its footprint across many countries in
“Our EnviroSense portfolio focuses on attributes such Europe. “I believe that this investment will allow us to
as reduced environmental impact, optimized package- further grow our footprint in Europe and become the
to-product ratio, increased use of recycled content, No.1 supplier of the finest basmati from India and
recyclability, responsible fibre sourcing,
Pakistan. Our gratitude goes to our key retail partners
compostability, and the use of bio-based materials.
who have supported us through this expansion phase,”
“And now we are proud to be a member of the Holy
said VK Arora, chairman LT Group. LT Foods has five
Grail 2.0 initiative, where we can help advance
processing facilities in India, two packaging units and
sortation and recycling of packaging of all types.”
one ready-to-heat facility in the USA and one
More than 85 partners have already collaborated to
processing facility in Rotterdam.
refine and commercialise this concept.
DECEMBER 2020 32 Plastics News