Page 40 - Plastics News November 2020

Tupperware's Eco line features chemically Henkel promotes sustainable packaging with
recycled plastic its re-launch of three brand

upperware the iconic brand has introduced two
Tproducts made from the material, with plans to erman consumer goods company Henkel is taking
further expand its use of chemically recycled plastics. G steps in advancing its sustainable packaging
upperware has expanded its use of Eco+ and is also
testing bio-based materials in its products and packaging solutions with the re-launch of three brands. The
as part of its No Time to Waste campaign, which seeks to retail brands in its Beauty Care portfolio are Nature
significantly reduce plastic and food waste by 2025. Bill Box, Gliss Kur and Syoss. The brands' new packaging
Wright, Tupperware Brands executive vice president, offers increased proportion of recycled plastic,
product innovation and supply chain, says the company's
products provide an alternative to “throw-away enabling Henkel to further reduces its environmental
plastic.” Wright says the company's No Time to Waste footprint. Henkel Beauty Care circular economy head
campaign, which was launched in 2019, is focused in four Philippe Blank said: “We are fully committed to
areas: engage, design, produce and reuse. Under the contributing to a circular economy and are working
engage pillar, Tupperware has joined the Ellen MacArthur
Foundation's New Plastic Economy Global Commitment, towards our ambitious packaging targets for 2025.
committing to a set of concrete targets to create a “The relaunch of three of our biggest brands marks a
circular economy for plastics by 2025 and to report its true milestone and demonstrates our holistic
progress. The company also has partnered with World approach to transform our entire portfolio with
Central Kitchen, a global nonprofit founded by chef José
Andrés that is centered on reducing the impact of single- regards to sustainability.” Nature Box has met
use plastics in disaster relief efforts by providing in-kind COSMOS-NATURAL standard for natural cosmetics and
reusable Tupperware products and logistical support, he is carrying the ECOCERT label. The products of this
says. Under the design pillar, the company is prioritizing hair and body care brand are made with almost 98%
product design and material innovation in the form of
natural-origin ingredients including water, as well as
circular or bio-based polymers, Wright says, adding that
Tupperware invests $17 million to $18 million per year in vegan formulas. Henkel's hair care brand Syoss'
research and development. The company says its packaging is now fully recyclable and all shampoo
products will continue to be designed for increased
bottles including caps are made of 98% recycled
reusability and will be marketed and demonstrated in
ways that increase users' sustainable practices. Under its material. The company increases the proportion of
produce pillar, Tupperware says it will eliminate the use recycled material along the entire product range with
of single-use plastic packaging for its products by 2025 a major brand re-launch of Gliss Kur. Schwarzkopf
while also reducing waste, increasing renewable energy brand Gliss Kur's new shampoo and conditioner PE
and limiting the amount of water used in its operations.
This year alone, Wright says, the company reduced its bottles consist of 30% recycled content while the
use of plastic packaging by 30 percent. By 2022, shampoo and Express Repair Conditioner PET bottles
Tupperware is targeting a 50 percent reduction. contain 97% recycled material. In July this year,
Tupperware Brands also is pursuing zero waste to landfill Henkel successfully completed a five-year $70m waste
by 2025 across all its operations. Wright says the
company is well-ahead of its goal, having reached zero reduction bond with Japanese insurance companies
waste to landfill at 11 of its 13 manufacturing locations. Dai-ichi Life and Dai-ichi Frontier Life.

NOVEMBER 2020 40 Plastics News