Page 81 - Plastics News July 2024
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IN THE NEWS
iting use of certain items such as plastic bags, d. Adidas Parley Shoes: Adidas having worked
encouraging use of items that can be recycle, with Parley for the Oceans produced shoes that
or promoting studies towards use of different comprised of recycled ocean plastic material. It
materials. assists in removal of plastic waste from the seas
Case Studies of Sustainable Practices and then recycle the waste to develop athletic
shoes.
Several companies and industries are leading the Conclusion:
way in balancing functionality with environmental
responsibility. Plastics are very popular in today’s economy, appar-
ent in basically every product because of their nu-
a. Coca-Cola’s PlantBottle: PlantBottle was de- merous advantages in their functionality, cost, and
veloped by Coca-Cola which is contains up to flexibility. But this they have at a cost of increasing
30% of plant materials. This innovation does their degree of environmental impact. Addressing
away with the use of petroleum-based plastics the relative concern of plastics in the environment
and at the same time, scales down the carbon needs the following multiple strategies: properly
impact of the product. selected material, optimized recycling, advanced
b. Patagonia’s Recycled Polyester: Another ex- packaging materials and design, circular economy,
cellent example is Patagonia, the producer of customer sensibility, and official polices.
outdoor clothes; the firm primarily utilizes recy- Through the above-said strategies, it is possible to
cled polyester in its production, primarily from maintain using plastics and at the same time cut-
old plastic bottles. This cuts on waste and in ting the effects of plastics on the natural environ-
turn, the need to use new raw materials or vir- ment. Sustainable practices do not only serve as a
gin resources as they are commonly referred to. solutions to address some of our planet’s problems
c. Loop’s Reusable Packaging: Loop is a reuse but can also be viewed as a business prospect in
platform available worldwide that collaborates the consumer goods industry. This way, all people
with brands to offer products in closed-loop could wake up in a world where the functionality of
containers. Customers have the opportunity to the object were hand in hand with the responsibility
provide the packaging for washing and refilling, towards the environment.
thus, the company can minimize the use of plas- Source – Plastics Technology
tics.
July 2024 PLASTICS NEWS 83
